Research Article

Performing Power: A Speech Act Analysis of President Ferdinand “Bongbong” Marcos Jr.’s Public Interviews

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Psych Educ Multidisc J, 2026, 60 (10), 1440-1460, DOI: https://doi.org/10.70838/pemj.601002, ISSN 2822-4353
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Abstract

Political discourse plays a crucial role in shaping public perception, influencing attitudes, and communicating leadership intentions through language. Using a qualitative research design, particularly discourse analysis, the study aimed to examine the speech acts in President Ferdinand “Bongbong” Marcos Jr.’s public interviews from 2022 to 2025 using Speech Act Theory and Plutchik’s Wheel of Emotions. Specifically, it sought to identify frequently used locutionary expressions, the illocutionary acts performed, and their perlocutionary effects on the public. Thirty (30) interview transcripts were systematically analyzed using AntConc Software and Orange Software. AntConc was utilized to identify recurrent locutionary patterns, including modal verbs, cognitive markers, and lexical expressions, while Orange Software was used to assist in organizing and categorizing emotional response data based on Plutchik’s Wheel of Emotions for perlocutionary analysis. Results revealed recurrent locutionary patterns such as modal expressions (“have to,” “will/will be,” and “need to”) and epistemic markers (“I think,” “I know,” “I said,” “I want to,” “let us/let me stress,” “I ask,” “I feel,” and “I believe that”). These expressions realize assertive, commissive, directive, and expressive illocutionary acts, which function to present information, express commitments, suggest actions, and convey stance. Perlocutionary analysis revealed a multilayered emotional response spectrum, including anger, anticipation, disgust, fear, joy, sadness, surprise, and trust, reflecting diverse audience interpretations. Overall, the study recommends that media practitioners, political advisers, and analysts prioritize clarity and precision in public statements to minimize ambiguity and improve audience understanding in political discourse.
Keywords speech act theory qualitative philippines linguistics political discourse Plutchik’s wheel of emotions
Authors 2

The team behind this paper

2 authors, 1 institution.

This paper Cor Jesu College — Philippines Cor Jesu College 2 authors Khristine Joie Avanica — corresponding author KA Khristine Joie Avanica ✉ Harry Dave Villasor HV Harry Dave Villasor

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August 2026 October 2026

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Harry Dave Villasor 0xf9c354…9C13C4 450,000 (45%)
Content hash 0xac603f736ccf4f24acf68cf19110420a92c9aa0717e7485cf7198f6f7b8e4484

Bibliographic Information

Khristine Joie Avanica, Harry Dave Villasor, (2026). Performing Power: A Speech Act Analysis of President Ferdinand “Bongbong” Marcos Jr.’s Public Interviews, Psychology and Education: A Multidisciplinary Journal, 60(10): 1440-1460
Bibtex Citation
@article{khristine_joie_avanica2026pemj,
author = {Khristine Joie Avanica and Harry Dave Villasor},
title = {Performing Power: A Speech Act Analysis of President Ferdinand “Bongbong” Marcos Jr.’s Public Interviews},
journal = {Psychology and Education: A Multidisciplinary Journal},
year = {2026},
volume = {60},
number = {10},
pages = {1440-1460},
doi = {10.70838/pemj.601002},
url = {https://scimatic.org/show_manuscript/8898}
}
APA Citation
Avanica, K.J., Villasor, H.D., (2026). Performing Power: A Speech Act Analysis of President Ferdinand “Bongbong” Marcos Jr.’s Public Interviews. Psychology and Education: A Multidisciplinary Journal, 60(10), 1440-1460. https://doi.org/10.70838/pemj.601002

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