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Research Article

Sustainable Choices: Implementing Green Marketing Strategies in a School Canteen for a Healthier Environment

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Jayson Cuerda , Mark Anthony Polinar , Bertella Rabanes
Psych Educ Multidisc J, 2024, 27 (3), 319-334, DOI: https://doi.org/10.5281/zenodo.14013408, ISSN 2822-4353
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Abstract

This research aims to identify the gaps in implementing and complying with green marketing in Talisay City National High School’s canteens as the basis for a maintainable green marketing business plan. This quantitative research adapted a research instrument with 243 respondents who underwent survey sampling. Data were analyzed using simple percentages, weighted mean, and Pearson r correlation. Results revealed that school canteens could provide nutrient-rich and fortified food products and beverages in varying degrees of nutrition. Results revealed that with an average mean of 3.02, respondents are aware of the green marketing implementation by the school canteen. Green marketing strategy in its varying components are implemented: green design = 3.0; green positioning = 2.93; green pricing= 2.90; green packaging= 2.85; and green disposal= 3.03. In addition, the marketing mix in its varying components is implemented: product= 3.03, place= 3.24, promotion= 2.94, and price= 2.92. The study also revealed that unaccounted factors from green marketing potentially affect product performance. Green design contributes to product performance (0.144, 0.048), while green positioning shows the negotiable impact on product performance (-0.004). Green pricing shows a substantial positive influence on product performance (0.162). Green marketing components substantially influence the marketing mix. Different challenges and barriers to implementing the green marketing program in the school canteen were also identified. This research recommends the green marketing business plan, which monitors the school’s green practices led by the school administrator.

Keywords green marketing, 4ps of marketing mix, green marketing business plan, school canteen
Authors 3
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The team behind this paper

3 authors, 2 institutions.

This paper Department of Education — Philippines Department of Education 2 authors University — Philippines University 1 author Jayson Cuerda — corresponding author JC Jayson Cuerda ✉ Bertella Rabanes BR Bertella Rabanes Mark Anthony Polinar MP Mark Anthony Polinar

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869 reads over 26 months.

October 2024 November 2026

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This article is token #3828 of SciMatic Articles (ERC-1155): 1,000,000 tokens, minted once, never more. The chain also stores a fingerprint (SHA-256) of the article's record, so anyone can check that it has not been altered.

HolderWalletTokens
SciMatic 0xc35709…277732 100,000 (10%)
Jayson Cuerda 0x03b1F0…09F729 300,000 (30%)
Mark Anthony Polinar 0x6507A7…CEfe09 300,000 (30%)
Bertella Rabanes 0x019b25…D65648 300,000 (30%)
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Bibliographic Information

Jayson Cuerda, Mark Anthony Polinar, Bertella Rabanes, (2024). Sustainable Choices: Implementing Green Marketing Strategies in a School Canteen for a Healthier Environment, Psychology and Education: A Multidisciplinary Journal, 27(3): 319-334
Bibtex Citation
@article{jayson_cuerda2024pemj,
author = {Jayson Cuerda and Mark Anthony Polinar and Bertella Rabanes},
title = {Sustainable Choices: Implementing Green Marketing Strategies in a School Canteen for a Healthier Environment},
journal = {Psychology and Education: A Multidisciplinary Journal},
year = {2024},
volume = {27},
number = {3},
pages = {319-334},
doi = {10.5281/zenodo.14013408},
url = {https://scimatic.org/show_manuscript/3828}
}
APA Citation
Cuerda, J., Polinar, M.A., Rabanes, B., (2024). Sustainable Choices: Implementing Green Marketing Strategies in a School Canteen for a Healthier Environment. Psychology and Education: A Multidisciplinary Journal, 27(3), 319-334. https://doi.org/10.5281/zenodo.14013408

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