Abstract
This study explored the viewpoints of parents on enrolling their children in private schools within the Second Congressional District of Negros Oriental, specifically focusing on factors that influenced their decisions. It examined how parents' profiles (age, socioeconomic status, educational background, and occupation) related to their reasons for choosing private schools, such as academic reputation, school environment, extracurricular activities, and career preparation. The study also determined whether a significant relationship existed between parents’ profiles and their reasons for school selection. A descriptive research design was used, employing survey questionnaires to collect data from 60 parents whose children were enrolled in three private schools in Amlan and Tanjay City. The study utilized percentage, frequency, weighted mean, and chi-square tests to analyze the relationship between parental profiles and school choice factors. It is concluded that most of the respondents are aged 35-44 years old, had a monthly income of Php 25,001 and above, and were predominantly college graduates working as private employees. Parents strongly agree that personalized attention to academic needs, a safe and well-maintained school environment, and strong academic preparation for higher education and careers are key reasons for choosing private schools. Additionally, they valued teacher qualifications, religious or cultural alignment, and extracurricular activities as significant factors in their decision-making process. The study highlights that parents prioritize private schools that offer high academic standards, a secure and nurturing environment, and well-qualified educators to support their children’s holistic development and future success. Lastly, the findings reveal that monthly income and occupation significantly influence parents’ school choices, while age and educational background do not have a significant impact. It is recommended that private schools continue to enhance their academic programs to better prepare students for higher education and future careers, ensuring that students receive personalized attention and support in their learning journey. Furthermore, parents strongly consider teacher qualifications, school environment, and future academic preparation when choosing private schools. Improvements in these areas should remain a priority among private schools.