Abstract
This study explored how parenting may be described by Generation Z parents in parenting their Generation Alpha children. It explored the challenges and coping strategies of three resident Generation Z married couples in the City of Koronadal, South Cotabato, who have Generation Alpha children. This research featured a qualitative case study method, specifically a single case approach, as it aimed to provide an in-depth understanding of the phenomenon within the case boundaries, which is a rigorous, transferrable understanding of the phenomenon. The results revealed that lenient, adaptive, and empathic approaches were the major characteristics that described Generation Z parenting. Meanwhile, problems with parenting, screen time discipline, guidance and discipline, and economic hardship were all issues that Generation Z parents dealt with. To cope, parents of Generation Z used techniques including valuing physical, social interaction, seeking solace in prayer and optimism, being adept at time management, adjusting through parental adaptation, and coming to terms with responsible parenting. Ultimately, the results offer a glance into the varied elements of Generation Z parenting, addressing both their parenting and the challenges they encounter, along with their helpful coping mechanisms.
