Research Article

Entrepreneurial Orientation, Product Innovation, and Differentiation Strategies as Predictors of Organizational Performance of Small Coffee Shops in Paraňaque City

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Psych Educ Multidisc J, 2024, 17 (5), 453-461, DOI: https://doi.org/10.5281/zenodo.10695448, ISSN 2822-4353
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Abstract

Research has been done in Paranaque City on the relationship between organizational performance and entrepreneurial orientation, product innovation, and differentiation strategies. The purpose of this study was to identify potential strategies for creating small-business owners of successful coffee shops who could continue to provide high-quality goods and services. Based on a representative sample of 153 micro entrepreneurs aged 20 to 41 and above, an indication was obtained from the small coffee shop entrepreneurs' survey. Based on the entrepreneur's personal and business profile, the researcher used multiple linear regression technique to identify changes pertaining to business and small coffee shop entrepreneurs in terms of demographic features, entrepreneurial orientation, product innovation, and differentiation strategies, use of resources, organizational structure, and organizational performance. The findings demonstrated the empowerment of small coffee shop owners in Paraṅaque City, as evidenced by the independent variable of entrepreneurial orientation, the dependent variables of organizational performance and the entrepreneur's individual business profile, and the mediating variables of product innovation and differentiation strategies.

Keywords philippines organizational performance entrepreneurial orientation product innovation differentiation strategies
Authors 5

The team behind this paper

5 authors, 3 institutions.

This paper National University — Philippines National University 3 authors Polytechnic University of the Philippines — Philippines Polytechnic University … 1 author Rizal Technological University — Philippines Rizal Technological Uni… 1 author Maricon Biron — corresponding author MB Maricon Biron ✉ Christian Alec Borja CB Christian Alec Borja Mia Fey Esteva ME Mia Fey Esteva Catherine Sotto CS Catherine Sotto Jessie Sergote JS Jessie Sergote

Readership

503 reads over 33 months.

February 2024 October 2026

On SciChain

This article is token #2565 of SciMatic Articles (ERC-1155): 1,000,000 tokens, minted once, never more. The chain also stores a fingerprint (SHA-256) of the article's record, so anyone can check that it has not been altered.

HolderWalletTokens
SciMatic 0xc35709…277732 100,000 (10%)
Maricon Biron 0x771d7d…eB4585 180,000 (18%)
Christian Alec Borja 0x6ee591…c937Ea 180,000 (18%)
Catherine Sotto 0x421e63…908d55 180,000 (18%)
Jessie Sergote 0x1e2393…9c7d4f 180,000 (18%)
Mia Fey Esteva 0x98F3b6…78e293 180,000 (18%)
Content hash 0x948abb526788c7b06e6fda2714f0a40303c95c78f3ba9cce340896fc23031be7

Bibliographic Information

Maricon Biron, Christian Alec Borja, Catherine Sotto, Jessie Sergote, Mia Fey Esteva, (2024). Entrepreneurial Orientation, Product Innovation, and Differentiation Strategies as Predictors of Organizational Performance of Small Coffee Shops in Paraňaque City, Psychology and Education: A Multidisciplinary Journal, 17(5): 453-461
Bibtex Citation
@article{maricon_biron2024pemj,
author = {Maricon Biron and Christian Alec Borja and Catherine Sotto and Jessie Sergote and Mia Fey Esteva},
title = {Entrepreneurial Orientation, Product Innovation, and Differentiation Strategies as Predictors of Organizational Performance of Small Coffee Shops in Paraňaque City},
journal = {Psychology and Education: A Multidisciplinary Journal},
year = {2024},
volume = {17},
number = {5},
pages = {453-461},
doi = {10.5281/zenodo.10695448},
url = {https://scimatic.org/show_manuscript/2565}
}
APA Citation
Biron, M., Borja, C.A., Sotto, C., Sergote, J., Esteva, M.F., (2024). Entrepreneurial Orientation, Product Innovation, and Differentiation Strategies as Predictors of Organizational Performance of Small Coffee Shops in Paraňaque City. Psychology and Education: A Multidisciplinary Journal, 17(5), 453-461. https://doi.org/10.5281/zenodo.10695448

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