Psych Educ Multidisc J,
2026,
55 (3),
260-268,
doi: 10.70838/pemj.50301,
ISSN 2822-4353
Abstract
This study examined guest satisfaction with services offered by selected resort hotels in Panglao, Bohol, and determined the relationship between respondents’ demographic profiles and their perceived level of satisfaction. A quantitative descriptive–correlational research design was employed, involving 50 registered guests selected through random sampling. Data were collected using a structured questionnaire and analyzed using descriptive statistics and Pearson chi-square tests. Findings revealed that the majority of respondents were aged 18–25 years (50%), predominantly female (54%), with at least senior high school education (60%), and primarily Filipino (74%). Overall, guest satisfaction across key service dimensions—room, activities, and services—was rated high, indicating that the resorts effectively met guest expectations. Among the service areas, accommodation and staff service received the highest ratings, reflecting strengths in comfort, service quality, and staff competence. However, transportation services received relatively lower satisfaction ratings, identifying it as a key area for improvement. Inferential analysis showed that there was no statistically significant relationship between most demographic variables (age, gender, and educational attainment) and overall guest satisfaction (p > 0.05). However, nationality exhibited a significant association with selected satisfaction indicators (p < 0.05), suggesting differences in perception between local and international guests. These results indicate that while guest satisfaction is generally consistent across demographic groups, cultural or experiential factors may influence satisfaction levels among different nationalities. The study concludes that while resorts in Panglao demonstrate strong performance in service delivery, targeted improvements—particularly in transportation services—are necessary. The findings provide empirical support for the development of an action plan to enhance guest experience and sustain competitiveness in the local tourism industry.
Keywords:
tourism management,
service quality,
Guest Satisfaction,
resort hotels,
Panglao Bohol