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Research Article

Relationship Between Consumer Satisfaction and Usage, Market Trends, and Product Preferences Among the Lip Tint Users

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Kathleen Mae Relova , Grace Santos
Psych Educ Multidisc J, 2026, 54 (9), 1236-1257, DOI: https://doi.org/10.70838/pemj.540905, ISSN 2822-4353
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Abstract

This study examined the relationship between consumer satisfaction and usage, market trends, and product preferences among lip tint users. Using a descriptive–correlational design, data were collected from 321 university students through a structured questionnaire. Descriptive results revealed high levels across all variables: consumer usage (M = 4.42, SD = 0.400), market trends (M = 4.14, SD = 0.478), product preferences (M = 4.34, SD = 0.478), and consumer satisfaction (M = 4.26, SD = 0.516). Among usage indicators, frequency (M = 4.45) and application convenience (M = 4.44) were notably high. For market trends, celebrity endorsement (M = 4.04) and price competitiveness (M = 4.14) showed strong influence. In preferences, product quality (M = 4.38) and packaging and design appeal (M = 4.40) were highly rated. Inferential analysis using Pearson’s r revealed significant positive relationships between consumer satisfaction and usage (r = .787, p < .05), market trends (r = .511, p < .05), and preferences (r = .888, p < .05). Strong correlations were observed for product quality (r = .819), personalization (r = .812), color variety (r = .755), and application convenience (r = .703). Price competitiveness (r = .686) also demonstrated a substantial relationship with satisfaction. However, trendy shades showed no significant relationship (r = .146, p = .074). The findings indicate that satisfaction is primarily driven by functional and personalized product attributes rather than trend-based factors. Overall, the study highlights that quality, convenience, and personalization are key determinants of consumer satisfaction, influencing repeat purchase behavior and brand loyalty among lip tint users.
Keywords personalization packaging and design trendy shades color variety application convenience
Authors 2
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The team behind this paper

2 authors, 1 institution.

This paper Liceo de Cagayan University Liceo de Cagayan Univer… 2 authors Kathleen Mae Relova — corresponding author KR Kathleen Mae Relova ✉ Grace Santos GS Grace Santos

Readership

377 reads over 8 months.

April 2026 November 2026

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This article is token #7575 of SciMatic Articles (ERC-1155): 1,000,000 tokens, minted once, never more. The chain also stores a fingerprint (SHA-256) of the article's record, so anyone can check that it has not been altered.

HolderWalletTokens
SciMatic 0xc35709…277732 100,000 (10%)
Kathleen Mae Relova 0x666457…64EA77 450,000 (45%)
Grace Santos 0x89b3E9…C1a889 450,000 (45%)
Content hash 0x98311832791c67ebb76d21f17aeee83e82ad290e6861da2ffbd7aa93418f88f8
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Bibliographic Information

Kathleen Mae Relova, Grace Santos, (2026). Relationship Between Consumer Satisfaction and Usage, Market Trends, and Product Preferences Among the Lip Tint Users, Psychology and Education: A Multidisciplinary Journal, 54(9): 1236-1257
Bibtex Citation
@article{kathleen_mae_relova2026pemj,
author = {Kathleen Mae Relova and Grace Santos},
title = {Relationship Between Consumer Satisfaction and Usage, Market Trends, and Product Preferences Among the Lip Tint Users},
journal = {Psychology and Education: A Multidisciplinary Journal},
year = {2026},
volume = {54},
number = {9},
pages = {1236-1257},
doi = {10.70838/pemj.540905},
url = {https://scimatic.org/show_manuscript/7575}
}
APA Citation
Relova, K.M., Santos, G., (2026). Relationship Between Consumer Satisfaction and Usage, Market Trends, and Product Preferences Among the Lip Tint Users. Psychology and Education: A Multidisciplinary Journal, 54(9), 1236-1257. https://doi.org/10.70838/pemj.540905

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