Abstract
The rapid development of digital technology has led to transformative changes in how people connect and interact, with online dating apps becoming a major trend in contemporary relationship-building. This qualitative multiple case study explores the virtual self-presentation of Filipino young adult men and the challenges they encounter when using online dating apps. Four Filipino men aged 22–25, active users of dating applications in Metro Manila, participated in in-depth semi-structured interviews. Data were analyzed using inductive thematic analysis following Braun and Clarke’s (2006) approach. By examining the psychological impacts of virtual self-presentation, this research offers valuable insights for users and mental health professionals, guiding the development of targeted support strategies. The findings reveal that while crafting an idealized online persona can enhance attractiveness and facilitate connections, it also presents challenges such as difficulties in balancing desirability and authenticity, finding compatible matches, misunderstandings, and limitations of digital communication. The implications of these findings suggest that there is a need for improved support mechanisms within online dating apps. Recommendations include enhancing app interfaces with features that provide emotional support and clarity, fostering strong social support systems, and offering guidance on effective communication. This research contributes to a deeper understanding of virtual self-presentation and provides actionable recommendations for improving online dating experiences.
