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Abstract
This study aims to examine and describe the influence of selected Filipino films—featuring Vice Ganda (The Mall, The Merrier, Gandarrapido: The Revengers Squad), Vic Sotto (Enteng ng Ina Mo, Si Agimat at si Enteng Kabisote), and Kathryn Bernardo (Hello, Love, Again, The Hows of Us)—in shaping and reinforcing Philippine culture. A qualitative research design was employed, grounded in Ethnographic Theory and descriptive-ethnographic methodology. The study analyzed dialogues, themes, and scenes from each film to identify how cultural values concerning love, education, family, and society are expressed. Tables were also constructed to visually represent the relationship between film and culture. Findings revealed that all the films analyzed showcase core Filipino values, such as love for others, respect for elders, and the pursuit of knowledge. However, Vice Ganda’s films stand out for their strong emphasis on family and societal culture, especially in empowering voices and advocating social change. In contrast, the films of Vic Sotto and Kathryn Bernardo emphasize family and romantic values, portrayed through communal meals, mutual support, and pre-meal prayers. In conclusion, Filipino films are not merely sources of entertainment but are essential instruments for shaping and preserving national identity. It is recommended that students and educators utilize these films as alternative learning materials in teaching Philippine literature, and that further research be conducted on other film genres to explore additional aspects of Filipino culture.
