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Research Article

Survival of the Fittest: Business Owners Lived Experiences in the New Normal

576 reads
Mark Joseph Nool , Jeng Abellana
Psych Educ Multidisc J, 2025, 42 (4), 568-582, DOI: https://doi.org/10.70838/pemj.420403, ISSN 2822-4353
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Abstract

The study explores the lived experiences of small and medium-sized enterprise (SME) business owners in Barangay Mayapa, Calamba City, Philippines, during the COVID-19 pandemic. The study aims to understand the challenges, difficulties, and coping strategies employed by these business owners in navigating the "new normal" brought about by the pandemic. It is anchored in the Strategic Management Theory and the Theory of Reasoned Action, highlighting the importance of adaptability, resourcefulness, and social support in business survival. The study uses qualitative research methods, including in-depth interviews with 15 SME owners, to uncover key themes and propose an action plan for businesses to thrive in the face of future unexpected events. Discussed the challenges, strategies, and adaptations made by business owners to thrive in the ever-changing business landscape brought about by the 'new normal.' It may explore how business owners navigate uncertainties, implement innovative practices, and adapt their business models to ensure survival and success in the face of unprecedented challenges.

Keywords challenges difficulties new normal
Authors 2
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The team behind this paper

2 authors, 1 institution.

This paper Lipa City Colleges — Philippines Lipa City Colleges 2 authors Mark Joseph Nool — corresponding author MN Mark Joseph Nool ✉ Jeng Abellana JA Jeng Abellana

Readership

576 reads over 16 months.

July 2025 October 2026

Related work on SciMatic

Closest of 283 articles sharing keywords with this one. A rarer shared keyword counts for more than a common one.

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Jeng Abellana 0x9006Df…0d4971 450,000 (45%)
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Bibliographic Information

Mark Joseph Nool, Jeng Abellana, (2025). Survival of the Fittest: Business Owners Lived Experiences in the New Normal, Psychology and Education: A Multidisciplinary Journal, 42(4): 568-582
Bibtex Citation
@article{mark_joseph_nool2025pemj,
author = {Mark Joseph Nool and Jeng Abellana},
title = {Survival of the Fittest: Business Owners Lived Experiences in the New Normal},
journal = {Psychology and Education: A Multidisciplinary Journal},
year = {2025},
volume = {42},
number = {4},
pages = {568-582},
doi = {10.70838/pemj.420403},
url = {https://scimatic.org/show_manuscript/5773}
}
APA Citation
Nool, M.J., Abellana, J., (2025). Survival of the Fittest: Business Owners Lived Experiences in the New Normal. Psychology and Education: A Multidisciplinary Journal, 42(4), 568-582. https://doi.org/10.70838/pemj.420403

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