Abstract
This study investigates the determinants of performance in China's "One Village, One Product" (OVOP) initiative, focusing on the interplay among resource endowment, policy support, and villager participation in Jiangmen City. Employing a survey-correlational design, data were collected from 520 stakeholders 384 villagers and 136 project managers across 63 OVOP villages. Results reveal that while natural resources and land assessments were rated highly favorable, infrastructure and human capital received moderate evaluations. Policy support, especially strategic initiatives and policy frameworks, was positively associated with OVOP performance (r = 0.632, p < 0.001), though regulatory and financial supports showed inconsistency. Villager participation emerged as the strongest predictor of project success (r = 0.767, p < 0.001), with involvement highest in supervision and performance activities, but limited in decision-making. Regression analysis further indicated that product diversification (β = 2.346–3.498, p < 0.001) and adaptive management practices were critical for enhancing long-term project viability. The study concludes that sustainable OVOP outcomes require a synergistic alignment of localized resource optimization, coherent policy delivery, and inclusive community governance. Implications suggest that strategic reforms in industrial policy, participatory mechanisms, and value-added rural enterprises are vital to elevate the impact of OVOP under China’s rural revitalization framework.
