Gynnyn Gumban

Contact: ggu****@cpu.edu.ph Unverified

0 Publications

Publications

The Effect of Short Video Advertising on Purchase Intentions

Psychology and Education: A Multidisciplinary Journal 2025 49(8) 1093-1098

Authors: Wenfeng Niu , Gynnyn Gumban

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Anchor Credibility, Attractiveness, Interactivity and Consumers' Real-Time Shopping Behavior as Mediated by Trust and Attitude

Psychology and Education: A Multidisciplinary Journal 2025 49(6) 730-743

Authors: Jinghua Qiu , Gynnyn Gumban

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Customer Engagement, Satisfaction, Retention, and Repurchase Intentions as Mediated by Marketing Strategies

Psychology and Education: A Multidisciplinary Journal 2025 49(3) 382-387

Authors: Haifei Liu , Gynnyn Gumban

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Effectiveness of Management Strategies on Environmental Shocks among DOT-Accredited Accommodation Establishments

Psychology and Education: A Multidisciplinary Journal 2025 43(9) 1133-1147

Authors: Darwin Mendoza , Gynnyn Gumban

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Resource Endowment, Policy Support, Villagers' Participation and Performance of the "One Village, One Product" Project

Psychology and Education: A Multidisciplinary Journal 2025 41(8) 936-942

Authors: Quanyan Li , Gynnyn Gumban

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Program-Related Factors Influencing the Villagers' Engagement and Sense of Belongingness in the “Beautiful Courtyard” Program: Inputs to Policy Enhancement

Psychology and Education: A Multidisciplinary Journal 2025 41(8) 930-935

Authors: Huajun Huang , Gynnyn Gumban

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Multi-stakeholders’ Assessments of the Resources, Capability, Benefits, and Sustainability of China-Malaysia Qinzhou Industrial Park: Inputs to Policy Enhancement

Psychology and Education: A Multidisciplinary Journal 2025 38(5) 430-436

Authors: Yan Li , Gynnyn Gumban

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The Journey of Shared Green Consumption Promotion: A Case Study of Environmental Advocacy in China

Psychology and Education: A Multidisciplinary Journal 2025 37(9) 983-988

Authors: Huang Zequn , Gynnyn Gumban

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Lived Experiences of Live-Selling Entrepreneurs in Guangdong Province, China

Psychology and Education: A Multidisciplinary Journal 2025 37(9) 933-937

Authors: Lin Qiongli , Gynnyn Gumban

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