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Research Article

Discovering the Relationship Between Destination Attributes and Tourist Satisfaction in Region XII, Philippines

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Kleven Jake Villamor , Joanne Estanda , Lyssa Pacheco , Marjorie Babon , Jann Khert Importante
Psych Educ Multidisc J, 2025, 33 (2), 197-210, DOI: https://doi.org/10.70838/pemj.330206, ISSN 2822-4353
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Abstract

In the heart of Region XII, Philippines, lies a treasure trove of untapped tourism potential, yet the key to unlocking it remains elusive. This study explores the intricate relationship between destination attributes and tourist satisfaction, framed by the Expectation-Disconfirmation Theory (EDT), which posits that satisfaction arises from the alignment between tourists' expectations and their actual experiences. Utilizing a comprehensive survey distributed via digital platforms, the research gathered data from 100 participants, encompassing both residents and non-residents aged 18 and above. The findings reveal that destination attributes factors significantly influence tourist satisfaction (p<.05). Additionally, the study highlights the importance of effective marketing and communication strategies in managing tourist expectations. By addressing the need for improved infrastructure and enhanced service delivery, the research offers actionable recommendations for elevating the tourism experience in Region XII. Ultimately, this study serves as a vital resource for local businesses and government agencies, guiding them toward sustainable tourism development that meets the diverse needs of visitors while fostering long-term growth in the region.

Keywords philippines tourist satisfaction descriptive correlation destination attributes Region XII
Authors 5
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The team behind this paper

5 authors, 1 institution.

This paper Southern Baptist College — Philippines Southern Baptist College 5 authors Kleven Jake Villamor — corresponding author KV Kleven Jake Villamor ✉ Joanne Estanda JE Joanne Estanda Lyssa Pacheco LP Lyssa Pacheco Marjorie Babon MB Marjorie Babon Jann Khert Importante JI Jann Khert Importante

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This article is token #4632 of SciMatic Articles (ERC-1155): 1,000,000 tokens, minted once, never more. The chain also stores a fingerprint (SHA-256) of the article's record, so anyone can check that it has not been altered.

HolderWalletTokens
SciMatic 0xc35709…277732 100,000 (10%)
Kleven Jake Villamor 0x02D0b8…0cE7eB 180,000 (18%)
Joanne Estanda 0x8cF3AE…04AbA6 180,000 (18%)
Lyssa Pacheco 0xe1e13A…ed9220 180,000 (18%)
Marjorie Babon 0xF7B0b5…016eA4 180,000 (18%)
Jann Khert Importante 0x9af6c4…dfAB6b 180,000 (18%)
Content hash 0x64a25d2c712f83e0f63f51ba5825c7932365650158f3de708fd56229dfb79c20
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Bibliographic Information

Kleven Jake Villamor, Joanne Estanda, Lyssa Pacheco, Marjorie Babon, Jann Khert Importante, (2025). Discovering the Relationship Between Destination Attributes and Tourist Satisfaction in Region XII, Philippines, Psychology and Education: A Multidisciplinary Journal, 33(2): 197-210
Bibtex Citation
@article{kleven_jake_villamor2025pemj,
author = {Kleven Jake Villamor and Joanne Estanda and Lyssa Pacheco and Marjorie Babon and Jann Khert Importante},
title = {Discovering the Relationship Between Destination Attributes and Tourist Satisfaction in Region XII, Philippines},
journal = {Psychology and Education: A Multidisciplinary Journal},
year = {2025},
volume = {33},
number = {2},
pages = {197-210},
doi = {10.70838/pemj.330206},
url = {https://scimatic.org/show_manuscript/4632}
}
APA Citation
Villamor, K.J., Estanda, J., Pacheco, L., Babon, M., Importante, J.K., (2025). Discovering the Relationship Between Destination Attributes and Tourist Satisfaction in Region XII, Philippines. Psychology and Education: A Multidisciplinary Journal, 33(2), 197-210. https://doi.org/10.70838/pemj.330206

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