Current Language EN
English English Türkçe Türkçe Español Español Português Português Pусский Pусский Filipino Filipino Tiếng Việt Tiếng Việt हिन्दी हिन्दी العربية العربية বাংলা বাংলা Deutsch Deutsch 中文 中文
Research Article

A Descriptive Study of Strategic Communication for HEI Internationalization in Region III, Philippines

396 reads
Mary Ann Carranza
Psych Educ Multidisc J, 2025, 50 (4), 468-478, DOI: https://doi.org/10.70838/pemj.500409, ISSN 2822-4353
Verified on SciChain · token #6874 of SciMatic Articles (ERC-1155, 1,000,000 tokens)
Contract 0x0E596B4b…F05eF8 · mint transaction · verify the record
Proof of record · recorded 2026-10-17 · anchored on SciChain · Verify (opens in a new tab) · record

Abstract

This study examined how strategic communication and regional branding drive internationalization among 11 Higher Education Institutions (HEIs) in Region III, Philippines. Using a descriptive-quantitative design and a structured questionnaire administered to institutional leaders, the research profiled institutional characteristics and measured brand awareness, identification, architecture, organizational commitment, and internationalization practices. Findings indicate a pronounced internal brand identity and strong community loyalty, but limited external projection: HEIs reported neutral or low performance in strategic alliances, consultancy services, and the formal inclusion of internationalization within their mission and strategic plans. Programs prioritized for international outreach are predominantly Level III accredited and concentrated in Business Administration, Information Technology, and Hospitality Management, providing a credible foundation for regional promotion. Based on these results, the study proposes a centralized regional brand, "Region III: A Hub for Globally Competitive and Accredited Professional Education, to unify messaging and coordinate marketing. Recommendations urge CHED Region III to lead the initiative and advise HEIs to formalize internationalization in institutional documents, strengthen dedicated administrative units, invest in capacity-building, and implement monitoring and assessment frameworks. Prioritized short-, medium-, and long-term actions are outlined, and future mixed-methods research is recommended to contextualize implementation barriers and measure impact. These steps significantly strengthen regional competitiveness and international competitiveness.

Keywords internationalization Brand Awareness Philippine HEIS strategic communication regional branding
Author 1
View Publication Certificate View PDF Cite This Article Back to Archives

The team behind this paper

1 author, 1 institution.

This paper Bulacan State University Bulacan State University 1 author Mary Ann Carranza — corresponding author MC Mary Ann Carranza ✉

Readership

396 reads over 12 months.

December 2025 November 2026

Related work on SciMatic

Closest of 9 articles sharing keywords with this one. A rarer shared keyword counts for more than a common one.

On SciChain

This article is token #6874 of SciMatic Articles (ERC-1155): 1,000,000 tokens, minted once, never more. The chain also stores a fingerprint (SHA-256) of the article's record, so anyone can check that it has not been altered.

HolderWalletTokens
SciMatic 0xc35709…277732 100,000 (10%)
Mary Ann Carranza 0xbd8891…5A8E0B 900,000 (90%)
Content hash 0x5ca9aa8e14b3c02f4eab1284819d3e4379e331eb1d7c7393d784adfeda62ec8f
View on the explorer Verify the record Mint transaction

Bibliographic Information

Mary Ann Carranza (2025). A Descriptive Study of Strategic Communication for HEI Internationalization in Region III, Philippines, Psychology and Education: A Multidisciplinary Journal, 50(4): 468-478
Bibtex Citation
@article{mary_ann_carranza2025pemj,
author = {Mary Ann Carranza},
title = {A Descriptive Study of Strategic Communication for HEI Internationalization in Region III, Philippines},
journal = {Psychology and Education: A Multidisciplinary Journal},
year = {2025},
volume = {50},
number = {4},
pages = {468-478},
doi = {10.70838/pemj.500409},
url = {https://scimatic.org/show_manuscript/6874}
}
APA Citation
Carranza, M.A., (2025). A Descriptive Study of Strategic Communication for HEI Internationalization in Region III, Philippines. Psychology and Education: A Multidisciplinary Journal, 50(4), 468-478. https://doi.org/10.70838/pemj.500409

Author Information

  • To change your profile photo, login to scimatic.org, go to your profile and change the photo.
  • Any photo that shows your face will do: we crop it to your head and shoulders and give it a plain background automatically.
  • To sign in, go to Sign in and enter the e-mail address registered with the article: we e-mail you a one-time sign-in link (there is no password).
  • In case of any other problem, contact your editor directly or write to us at info @ scimatic.org