Abstract
The evolving negotiation landscape constantly requires a comprehensive gender analysis within various fields. With the changing perceptions of gender roles, understanding gender role differences and negotiation behavior is crucial. The study aimed to determine how gender roles were perceived in the negotiation practices within the diverse community of Kibawe, Bukidnon, focusing on the perceived gender roles of men and women in negotiation, the perceived negotiation barriers, and the relationship between gender roles and negotiation behavior of individuals.
The study analyzed perceptions of gender roles and negotiation behaviors, using survey questionnaires and descriptive statistics. A Pearson product-moment correlation was conducted to test the significant relationship between the dependent variable and the groups: household, commercial business, and college, while the Spearman rank correlation test was applied to the local department group. The study revealed that both men and women acknowledge gender roles but do not strictly adhere to them, indicating a range of perspectives. Both genders agree that a lack of self-confidence can hinder successful negotiation. A significant relationship between gender roles and negotiation behavior was found among households, businesses, and graduating college students; however, no significant relationship was observed within the local departments. The study suggests that men and women should focus on self-awareness, recognizing biases, and seeking diverse viewpoints to create a more inclusive negotiation environment. To develop confidence, they should engage in low-stakes negotiations, practice strategies, and celebrate successes. Future research should explore how gender intersects with other social groupings, influences negotiation patterns, and how people manage multiple social identities in negotiation situations.
