Research Article

Evaluating Grab’s Role in Enhancing Commuter Experience as a Digital Transport Assistant in Metro Manila

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Psych Educ Multidisc J, 2025, 40 (3), 377-387, doi: 10.70838/pemj.400305, ISSN 2822-4353

Abstract

This study evaluates the role of Grab as a digital transport assistant in enhancing the commuter experience within Metro Manila's complex urban mobility landscape. With increasing demand for reliable and efficient transportation solutions, the research investigates how Grab's platform features—such as real-time vehicle tracking, route optimization, digital payments, and safety mechanisms—address key commuter needs in a congested metropolitan context. A mixed-methods approach was adopted, incorporating quantitative data from a structured survey of 150 Grab users and qualitative insights from in-depth interviews with 10 regular commuters and transport policy professionals. The study analyzed commuter perceptions regarding reliability, accessibility, affordability, convenience, and safety, using descriptive statistics and thematic content analysis. Results indicate that Grab significantly improves commuter satisfaction by offering flexible, user-friendly, and responsive transport services. Users value the platform’s convenience, driver accountability, and transparent fare computation. However, challenges persist in the form of surge pricing during peak hours and limited coverage in peripheral urban zones. The findings suggest that digital ride-hailing platforms can play a critical role in complementing existing public transport systems and advancing commuter-focused mobility strategies. The study recommends policy integration between digital transport providers and urban planners to enhance multimodal transportation systems and support data-driven infrastructure development. This research contributes to scholarly discourse on smart mobility and offers practical implications for policymakers and urban transport stakeholders aiming to improve the commuter experience in rapidly urbanizing regions.  

Keywords: user experience, urban transportation, commuter behavior, digital ride-hailing, travel decision-making, metro manila mobility

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Bibliographic Information

Apolinar Datu, Ana Celine Esquierdo, Chona Lajom, Louisse Alfonso Ramirez, Lynnebeth Jakosalem, Renielle Cielo Pealane, Errol Martin, Aldrich Oliver Sytingco, Caress Marie Simuangco, Ma Carla Patricia Gonzales, Mary Jane Cortes, Roberto Banton, Kenneth Bryan Aliser, Hazel Joy Cayabyab, Jeannely Lacanilao, Victoriana Piliin, Ms. Mary Rose Anson Ignacio, (2025). Evaluating Grab’s Role in Enhancing Commuter Experience as a Digital Transport Assistant in Metro Manila, Psychology and Education: A Multidisciplinary Journal, 40(3): 377-387
Bibtex Citation
@article{apolinar_datu2025pemj,
author = {Apolinar Datu and Ana Celine Esquierdo and Chona Lajom and Louisse Alfonso Ramirez and Lynnebeth Jakosalem and Renielle Cielo Pealane and Errol Martin and Aldrich Oliver Sytingco and Caress Marie Simuangco and Ma Carla Patricia Gonzales and Mary Jane Cortes and Roberto Banton and Kenneth Bryan Aliser and Hazel Joy Cayabyab and Jeannely Lacanilao and Victoriana Piliin and Ms. Mary Rose Anson Ignacio},
title = {Evaluating Grab’s Role in Enhancing Commuter Experience as a Digital Transport Assistant in Metro Manila},
journal = {Psychology and Education: A Multidisciplinary Journal},
year = {2025},
volume = {40},
number = {3},
pages = {377-387},
doi = {10.70838/pemj.400305},
url = {https://scimatic.org/show_manuscript/5544}
}
APA Citation
Datu, A., Esquierdo, A.C., Lajom, C., Ramirez, L.A., Jakosalem, L., Pealane, R.C., Martin, E., Sytingco, A.O., Simuangco, C.M., Gonzales, M.C.P., Cortes, M.J., Banton, R., Aliser, K.B., Cayabyab, H.J., Lacanilao, J., Piliin, V., Ignacio, M.M.R.A., (2025). Evaluating Grab’s Role in Enhancing Commuter Experience as a Digital Transport Assistant in Metro Manila. Psychology and Education: A Multidisciplinary Journal, 40(3), 377-387. https://doi.org/10.70838/pemj.400305

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