Current Language EN
English English Türkçe Türkçe Español Español Português Português Pусский Pусский Filipino Filipino Tiếng Việt Tiếng Việt हिन्दी हिन्दी العربية العربية বাংলা বাংলা Deutsch Deutsch 中文 中文
Research Article

The Effects of Promotional Strategy on Sales Performance in the Food Industry

868 reads
Juanito Dacula , Zyren Malacad , Shane Dasmariñas , Graciane Labrador , Mikylla Visitacion , Jan Alyssa Oriente
Psych Educ Multidisc J, 2025, 31 (8), 891-902, DOI: https://doi.org/10.5281/zenodo.14828630, ISSN 2822-4353
Verified on SciChain · token #4471 of SciMatic Articles (ERC-1155, 1,000,000 tokens)
Contract 0x0E596B4b…F05eF8 · mint transaction · verify the record
Proof of record · recorded 2026-10-17 · anchored on SciChain · Verify (opens in a new tab) · record

Abstract

One of the most pressing problems impacting a company's sales performance is losing customers faster than gaining new ones. This study determined the effects of promotional strategy on sales performance in the food industry. The research used a descriptive-correlational research design and a purposive sampling technique. The data were gathered from fifty (50) top and middle-level managers of the food industry. The level of promotional strategy of the food industry in terms of advertisement, sales promotion, personal selling, public relations, and direct marketing is high. Moreover, the level of sales performance of the food industry in terms of total revenue, growth and expansion, and customer acquisition cost is also high. The findings revealed that the variables have a significant relationship, which means that as the level of the promotional strategy increases, the level of sales performance also increases. The findings also indicate that the effects of the promotional strategy have significantly influenced sales performance in the food industry.

Keywords food industry promotional strategy sales performance
Authors 6
View Publication Certificate Order a Printed Certificate For this article's authors: $50.00 ($35.00 to the Philippines), shipping included. View PDF Cite This Article Back to Archives

The team behind this paper

6 authors, 1 institution.

This paper Notre Dame of Midsayap College — Philippines Notre Dame of Midsayap … 6 authors Juanito Dacula JD Juanito Dacula Zyren Malacad — corresponding author ZM Zyren Malacad ✉ Shane Dasmariñas SD Shane Dasmariñas Graciane Labrador GL Graciane Labrador Mikylla Visitacion MV Mikylla Visitacion Jan Alyssa Oriente JO Jan Alyssa Oriente

Readership

868 reads over 22 months.

February 2025 November 2026

Related work on SciMatic

Closest of 1 article sharing keywords with this one. A rarer shared keyword counts for more than a common one.

On SciChain

This article is token #4471 of SciMatic Articles (ERC-1155): 1,000,000 tokens, minted once, never more. The chain also stores a fingerprint (SHA-256) of the article's record, so anyone can check that it has not been altered.

HolderWalletTokens
SciMatic 0xc35709…277732 100,000 (10%)
Juanito Dacula 0x639453…46F686 150,000 (15%)
Zyren Malacad 0xd3D7aF…3a09D9 150,000 (15%)
Shane Dasmariñas 0xFAD627…a4F9D3 150,000 (15%)
Graciane Labrador 0xBbeFB7…3C17D5 150,000 (15%)
Mikylla Visitacion 0x2e3C67…5D13fa 150,000 (15%)
Jan Alyssa Oriente 0x2E6498…A15Cbd 150,000 (15%)
Content hash 0x9d8198274d2488774813a82aa7bcac817c83c4d1cda58c1fca8216014dd6cf0c
View on the explorer Verify the record Mint transaction

Bibliographic Information

Juanito Dacula, Zyren Malacad, Shane Dasmariñas, Graciane Labrador, Mikylla Visitacion, Jan Alyssa Oriente, (2025). The Effects of Promotional Strategy on Sales Performance in the Food Industry, Psychology and Education: A Multidisciplinary Journal, 31(8): 891-902
Bibtex Citation
@article{zyren_malacad2025pemj,
author = {Juanito Dacula and Zyren Malacad and Shane Dasmariñas and Graciane Labrador and Mikylla Visitacion and Jan Alyssa Oriente},
title = {The Effects of Promotional Strategy on Sales Performance in the Food Industry},
journal = {Psychology and Education: A Multidisciplinary Journal},
year = {2025},
volume = {31},
number = {8},
pages = {891-902},
doi = {10.5281/zenodo.14828630},
url = {https://scimatic.org/show_manuscript/4471}
}
APA Citation
Dacula, J., Malacad, Z., Dasmariñas, S., Labrador, G., Visitacion, M., Oriente, J.A., (2025). The Effects of Promotional Strategy on Sales Performance in the Food Industry. Psychology and Education: A Multidisciplinary Journal, 31(8), 891-902. https://doi.org/10.5281/zenodo.14828630

Author Information

  • To change your profile photo, login to scimatic.org, go to your profile and change the photo.
  • Any photo that shows your face will do: we crop it to your head and shoulders and give it a plain background automatically.
  • To sign in, go to Sign in and enter the e-mail address registered with the article: we e-mail you a one-time sign-in link (there is no password).
  • In case of any other problem, contact your editor directly or write to us at info @ scimatic.org