Abstract
This study examined the relationship between Instagram digital footprints and employability among Aircraft Maintenance Technology (AMT) students and alumni at Indiana Aerospace University. In an era where employers increasingly review applicants’ online presence, digital self-presentation has become a significant factor in career development. Using a quantitative descriptive design, data were collected from 100 respondents (80 students and 20 alumni) through structured questionnaires administered via Google Forms. A five-point Likert scale measured perceptions of Instagram use in relation to job opportunities, job placement, and professional image management. Results indicated that Instagram is perceived as a useful platform for showcasing certifications, internships, seminars, technical work, and industry engagement, contributing positively to professional branding and career visibility. However, respondents reported challenges such as limited aviation-related content, low professional engagement, and inadequate content curation, which may reduce employability potential. The findings suggest that a strategically managed Instagram presence can enhance career prospects in aviation-related fields. The study recommends integrating digital professionalism training into career preparation programs to help students and alumni develop responsible and career-oriented social media practices.
