Abstract
The study examined the role of political dynasties in shaping the electoral behavior of residents of one Barangay in Sariaya, Quezon. In particular, it focuses on how political dynasties shape residents' electoral behavior in terms of trustworthiness, governance effectiveness, and legacy. In this study, a quantitative approach was applied, specifically the use of a descriptive survey and a descriptive-comparative research design. Data were gathered through a self-constructed survey checklist, which was completed by 100 registered voters in the barangay. The frequency and percentage were used to determine the demographic profile of the respondents. The result revealed that residents in one of the Barangays in Sariaya, Quezon, viewed political dynasty positively, with an “Agree” response across all sub-variables, especially on the legacy, which received the highest weighted arithmetic mean of 3.25. Additionally, the study used the Kruskal-Wallis H test and found that respondents' perceptions of the role of political dynasties in their electoral behavior differed significantly across age and income groups. However, the Mann-Whitney U test revealed no significant differences when grouped by sex or educational attainment. The researchers created the voter empowerment guide after analyzing how political dynasties shape electoral behavior, particularly in terms of trust, effectiveness in governance, and legacy. Thus, the researchers recommended that the barangay's residents become informed voters in the presence of political dynasties, enabling them not only to critically assess the legacy and impact of politicians from dynastic families but also to understand the implications of their long-term governance. By supporting transparency and accountability in local governance, this voter empowerment guide can ensure that voters make informed decisions.
