Abstract
This study examined the reasons why students enroll in Career and Technical Education (CTE) programs in Cotabato Province, Philippines, and the influence of socio-demographic characteristics on their level of agreement regarding these reasons. A descriptive-correlational research design was employed, with 100 students enrolled in TESDA training centers selected through convenience sampling. Data were collected using a two-part survey questionnaire rated on a 4-point Likert scale, which demonstrated high reliability (Cronbach’s alpha = 0.877). Descriptive statistics, including means and percentages, were used to summarize respondents’ socio-demographic profiles and reasons for enrollment, while multiple regression analysis assessed the influence of demographic factors. Results indicated that students generally agreed that program offerings, school location, educational facilities, cost of education, and employment opportunities motivated their enrollment in CTE programs. Regression analysis revealed that socio-demographic characteristics had minimal influence on students’ perceptions, except gender, which significantly affected perceptions of employment opportunities. The study underscores the importance of program relevance, accessibility, and career alignment in attracting students to CTE programs. It provides insights for policymakers and educational institutions to enhance program planning and student guidance.