Abstract
This quantitative study examines the influence of cultural beliefs and social values on academic motivation among senior high school learners. The research aims to analyze how these socio-cultural factors contribute to students' motivation to perform academically. A sample of 250 senior high school students was selected using random sampling, and data were collected through a structured questionnaire. Descriptive, correlation, and regression analyses were employed to investigate the relationships between cultural beliefs, social values, and academic motivation. The results showed that both cultural beliefs (r = .494) and social values (r = .431) significantly correlated with academic motivation. Additionally, regression analysis revealed that these two factors together explained 31.9% of the variance in academic motivation. The findings suggest that students with stronger cultural beliefs and social values exhibit higher levels of academic motivation, which may lead to better academic performance. This highlights the importance of integrating culturally responsive teaching practices and promoting positive social values in school curricula to enhance student motivation. The study underscores the potential for fostering academic success through the reinforcement of cultural and social factors in the learning environment.
