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Research Article

Hop On Hop Off: Assessment of the Public Transportation System in Boracay Island

1075 reads
Daniel Bangayan , Cherry Escarilla , Manuel Gaviola , Elvis Lesly Taño-an , Naregin Flores-Fare , Donna Grace Seniel , Jimmy Maming
J Adv Stud Tou Hos Man, 2025, 1 (2), 59-66, DOI: https://doi.org/10.70838/jasthm.010201, ISSN 3061-9785
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Abstract

A tourist destination can only be promoted if the amenities, activities, accommodations, and access are in place. Modern transportation systems are critical for Tourism development, and Boracay Island, a popular tourist destination, is no exception. This study presents the assessment of Hop On, Hop Off (HOHO), a modern vehicle owned by Southwest Group Inc., which operates on the island. It utilized a descriptive research design with a sample size of 361 respondents to evaluate the operational efficiency, accessibility, and user familiarity of the HOHO bus. Through the use of Descriptive Analysis, the researchers delved into the data to uncover meaningful insights from passengers through convenience sampling and measured their feedback using a 4-point Likert scale. The study revealed high user familiarity in areas of comfort, with a mean of 3.76, cleanliness, with a mean of 3.66, and staff helpfulness, with a mean of 3.69. For areas that need improvement, including information dissemination, results show a mean of 3.46, service frequency during peak hours with a mean of 3.44, and digital connectivity with a mean of 3.51. The study will contribute to the service efficiency and development of Hop on Hop in vehicles servicing the island tourism in the country. It is recommended that Southwest Tours improve its efficiency by optimizing routes and adding additional vehicles to reduce waiting times, enhancing accessibility to PWDs, adopting sustainable practices, and improving visible information through signage and announcements. future research could be conducted on areas of environmental footprint, economic contributions to the local community, and comparative performance against other transportation modes. Similar research can be conducted using qualitative or mixed-methods approaches.

Keywords public transport descriptive analysis Hop on Hop Off Transportation system Boracay Island
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The team behind this paper

7 authors, 3 institutions.

This paper Malay College — Philippines Malay College 5 authors Aklan State University — Philippines Aklan State University 1 author Lipa City Colleges — Philippines Lipa City Colleges 1 author Daniel Bangayan — corresponding author DB Daniel Bangayan ✉ Cherry Escarilla CE Cherry Escarilla Elvis Lesly Taño-an ET Elvis Lesly Taño-an Naregin Flores-Fare NF Naregin Flores-Fare Donna Grace Seniel DS Donna Grace Seniel Manuel Gaviola MG Manuel Gaviola Jimmy Maming JM Jimmy Maming

Readership

1,087 reads over 16 months.

July 2025 October 2026

On SciChain

This article is token #5762 of SciMatic Articles (ERC-1155): 1,000,000 tokens, minted once, never more. The chain also stores a fingerprint (SHA-256) of the article's record, so anyone can check that it has not been altered.

HolderWalletTokens
SciMatic 0xc35709…277732 100,000 (10%)
Daniel Bangayan 0x3b1131…C94f62 128,574 (12.86%)
Cherry Escarilla 0x6895D4…58Ce1E 128,571 (12.86%)
Manuel Gaviola 0x725c76…083560 128,571 (12.86%)
Elvis Lesly Taño-an 0x76AaC4…1f1243 128,571 (12.86%)
Naregin Flores-Fare 0x6143C2…f7E467 128,571 (12.86%)
Donna Grace Seniel 0xb443e6…b393b8 128,571 (12.86%)
Jimmy Maming 0x3e4113…7ddFED 128,571 (12.86%)
Content hash 0xd7ed3c98dd610b85af6017bea1c070319efdc3a344940354c0bc5004f9b76ab1
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Bibliographic Information

Daniel Bangayan, Cherry Escarilla, Manuel Gaviola, Elvis Lesly Taño-an, Naregin Flores-Fare, Donna Grace Seniel, Jimmy Maming, (2025). Hop On Hop Off: Assessment of the Public Transportation System in Boracay Island, Journal of Advanced Studies in Tourism, Hospitality, and Management, 1(2): 59-66
Bibtex Citation
@article{daniel_bangayan2025jasthm,
author = {Daniel Bangayan and Cherry Escarilla and Manuel Gaviola and Elvis Lesly Taño-an and Naregin Flores-Fare and Donna Grace Seniel and Jimmy Maming},
title = {Hop On Hop Off: Assessment of the Public Transportation System in Boracay Island},
journal = {Journal of Advanced Studies in Tourism, Hospitality, and Management},
year = {2025},
volume = {1},
number = {2},
pages = {59-66},
doi = {10.70838/jasthm.010201},
url = {https://scimatic.org/show_manuscript/5762}
}
APA Citation
Bangayan, D., Escarilla, C., Gaviola, M., Taño-an, E.L., Flores-Fare, N., Seniel, D.G., Maming, J., (2025). Hop On Hop Off: Assessment of the Public Transportation System in Boracay Island. Journal of Advanced Studies in Tourism, Hospitality, and Management, 1(2), 59-66. https://doi.org/10.70838/jasthm.010201

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