Abstract
This study aimed to analyze the key determinants influencing student enrollment in the Bachelor of Science in Information Systems (BSIS) program at Ubay Community College, with a focus on the relationships between financial, institutional, and external factors and enrollment decisions. Using a survey of 322 first-year students, the research explored how demographic factors, such as age, gender, and socio-economic status, intersect with these determinants. Data were analyzed through descriptive statistics and t-tests. The findings indicated that institutional factors—particularly the college's facilities, reputation, and hands-on learning opportunities—had the strongest influence on enrollment decisions, followed closely by financial factors, such as tuition accessibility and scholarships. Additionally, external factors, such as family recommendations, played a smaller yet notable role. The study also revealed a significant relationship between students' awareness of the BSIS program and their perceptions of its value; higher awareness correlated with more positive perceptions. The analysis further underscored the interconnectedness of institutional reputation and affordability, with financial accessibility playing a pivotal role in enhancing the program’s attractiveness. Grounded in the theory of planned behavior and supported by existing literature on educational decision-making, this study provides actionable insights for Ubay Community College’s strategic planning. It recommends continuing institutional improvements, maintaining financial support mechanisms, and enhancing targeted awareness campaigns to boost enrollment in the BSIS program.
