Abstract
This study conducted a pragmatic analysis of local newspaper banner headlines in Davao del Norte, focusing on linguistic form and intended meaning. Through in-depth interviews and focus group discussions with 14 avid local newspaper readers, the study explored participants' experiences and insights. Key findings revealed participants' challenges with unfamiliar expressions, sight reading, and news content dissatisfaction. Their preference for shorter headlines and the positive impact of local newspapers on knowledge acquisition and critical thinking underscore the need for more accessible and engaging headlines. To enhance practical application, local newspapers should simplify language, prioritize headline length and clarity, and tailor content to readers' interests. By addressing these issues, local newspapers can significantly improve headline quality and foster a more engaged readership.
