Keyword Connections

brand extension

Journals

5

1 PloS one

2 Frontiers in psychology

3 Frontiers in neuroscience

4 Health affairs (Project Hope)

5 ajob neuroscience

Research Groups

0

No Research Group Connected

Bibliographies

9

1 Group-Level Neural Responses to Service-to-Service Brand Extension.

2 Ethical Perspectives on Neuromarketing: An Interview With Will Allred.

3 Neuromarketing and AI-Powerful Together, but Needing Scrutiny.

4 Effectiveness assessment of maternal and neonatal health video clips in knowledge transfer using neuromarketing tools: A randomized crossover trial.

5 The Role of Identification in Consumers' Evaluations of Brand Extensions.

6 The Contribution Of New Product Entry Versus Existing Product Inflation In The Rising Costs Of Drugs.

7 Credence and personal factors as a direct cause of brand extension evaluation: Does perceived fit matter?

8 Expanding the boundary of brand extensions through brand relationship quality

9 identification and stereotypes as determinants of brand extension potential