| 44 |
When luxury brands meet China: The effect of localized celebrity endorsements in social media marketing
Yu, S.
Vol. 54 pp. 0-0
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2020 |
383
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| 36 |
Why do people use food delivery apps (FDA)? A uses and gratification theory perspective
Ray, A.
Vol. 51 pp. 221-230
|
2019 |
381
|
| 48 |
Second-hand shopping and brand loyalty: The role of online collaborative redistribution platforms
Abbes, I.
Vol. 52 pp. 0-0
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2020 |
334
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| 2 |
How consumers form product quality perceptions in absence of fixed posted prices: Interaction of product cues with seller reputation and third-party reviews
Narwal, P.
Vol. 52 pp. 0-0
|
2020 |
271
|
| 6 |
Visual attention to the main image of a hotel website based on its position, type of navigation and belonging to Millennial generation: An eye tracking study
Espigares-Jurado, F.
Vol. 52 pp. 0-0
|
2020 |
270
|
| 37 |
Smartphone preferences and brand loyalty: A discrete choice model reflecting the reference point and peer effect
Kim, J.
Vol. 52 pp. 0-0
|
2020 |
251
|
| 8 |
Is that coffee mug smiling at me? How anthropomorphism impacts the effectiveness of desirability vs. feasibility appeals in sustainability advertising
Han, N.
Vol. 51 pp. 352-361
|
2019 |
250
|
| 39 |
Getting to know you: Social media personalization as a means of enhancing brand loyalty and perceived quality
Shanahan, T.
Vol. 47 pp. 57-65
|
2019 |
248
|
| 32 |
Feelings of ownership and volunteering: Examining psychological ownership as a volunteering motivation for nonprofit service organisations
Ainsworth, J.
Vol. 52 pp. 0-0
|
2020 |
248
|
| 17 |
Motivations for customer revisit behavior in online review comments: Analyzing the role of user experience using big data approaches
Park, E.
Vol. 51 pp. 14-18
|
2019 |
247
|
| 67 |
the end of the prohibition era: questions about injustice, effectiveness of laws and legalization of drugs
, Hilbert Reis Silva
Vol. 2 pp. 154-170
|
2016 |
239
|
| 1 |
On linking socioeconomic status to consumer loyalty behaviour
White, C.
Vol. 50 pp. 60-65
|
2019 |
234
|
| 12 |
US small retail businesses’ perception of competition: Looking through a lens of fear, confidence, or cooperation
Byun, S.
Vol. 52 pp. 0-0
|
2020 |
228
|
| 13 |
The role of customer online brand experience in customers' intention to forward online company-generated content: The case of the Islamic online banking sector in Palestine
Yasin, M.
Vol. 52 pp. 0-0
|
2020 |
226
|
| 4 |
How green marketing, perceived motives and incentives influence behavioral intentions
Chang, K.
Vol. 49 pp. 336-345
|
2019 |
222
|
| 27 |
Exploring different airport users’ service quality satisfaction between service providers and air travelers
Hong, S.
Vol. 52 pp. 0-0
|
2020 |
221
|
| 5 |
The role of positive psychology in tourists’ behavioural intentions
Vada, S.
Vol. 51 pp. 293-303
|
2019 |
219
|
| 10 |
The effect of digital design in retail banking on customers’ commitment and loyalty: The mediating role of positive affect
Reydet, S.
Vol. 37 pp. 132-138
|
2017 |
219
|
| 11 |
Health and cosmetics: Investigating consumers’ values for buying organic personal care products
Ghazali, E.
Vol. 39 pp. 154-163
|
2017 |
214
|
| 26 |
The effect of credit card versus mobile payment on convenience and consumers’ willingness to pay
Boden, J.
Vol. 52 pp. 0-0
|
2020 |
207
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