Getting to know you: Social media personalization as a means of enhancing brand loyalty and perceived quality

Getting to know you: Social media personalization as a means of enhancing brand loyalty and perceived quality

Shanahan, T.
journal of retailing and consumer services 2019 Vol. 47 pp. 57-65
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shanahan2019gettingjournal

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53884
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10.1016/j.jretconser.2018.10.007
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