The role of customer online brand experience in customers' intention to forward online company-generated content: The case of the Islamic online banking sector in Palestine

The role of customer online brand experience in customers' intention to forward online company-generated content: The case of the Islamic online banking sector in Palestine

Yasin, M.
journal of retailing and consumer services 2020 Vol. 52 pp. 0-0
227
yasin2020thejournal

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33392
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10.1016/j.jretconser.2019.101902
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