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journal of retailing and consumer services
ISSN 0969-6989
129 views
Indexed In
scopus
ulakbim
soc
Publications
70
ULAKBİM
MEP: NULL
Ödeme: 3750
Yılı: 2020
Details
Abbreviated Name
journal of retailing and consumer services
ISSN
0969-6989
Publications/Year
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When luxury brands meet China: The effect of localized celebrity endorsements in social media marketing
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Is that coffee mug smiling at me? How anthropomorphism impacts the effectiveness of desirability vs. feasibility appeals in sustainability advertising
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Getting to know you: Social media personalization as a means of enhancing brand loyalty and perceived quality
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Feelings of ownership and volunteering: Examining psychological ownership as a volunteering motivation for nonprofit service organisations
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