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Abstract
This study investigated the extent of influence of Korean dramas on the behavior and academic performance of Senior High School students at Tomas Claudio Colleges. Utilizing a descriptive survey research design, the study employed a researcher-made questionnaire checklist to gather data. The research involved the total population of Humanities and Social Sciences (HUMSS) students, consisting of 214 respondents. Data focused on three behavioral dimensions: impact on daily interactions, modeling of social behaviors, and lifestyle choices. The results revealed that the influence of Korean dramas on student behavior is "Much Influential," as evidenced by a grand mean of 4.00. Regarding academic performance, no significant relationship was found concerning the modeling of social behavior and lifestyle choices; however, an important relationship was identified between academic performance and daily interactions. Furthermore, demographic profiles—including age, sibling position, family size, income, and parental background—were found to be non-significant factors, with the exception of sex. It is recommended that school administrators prioritize media literacy programs and organize seminars or counseling sessions to help students critically navigate the psychological and social effects of media consumption. Ultimately, while Korean dramas serve as a potent tool for cultural and social modeling, their specific impact on daily student interaction necessitates proactive institutional guidance to balance media engagement with academic responsibilities.
