The opportunity pill: discourses about the birth control pill in A Gazeta da Farmácia, 1960-1981.

The opportunity pill: discourses about the birth control pill in A Gazeta da Farmácia, 1960-1981.

Dias, Tânia Maria;Bonan, Claudia;Nakano, Andreza Rodrigues;Teixeira, Luiz Antônio;
historia, ciencias, saude--manguinhos Vol. 25 pp. 725-742
182
diasthehistoria

Abstract

The pharmacy world was a mandatory crossing point and active player in the establishment of hormonal contraception in Brazil. Through an analysis of articles published in A Gazeta da Farmácia from 1960 to 1981, the study explores little-known aspects of the birth control pill's biography and the construction of its Brazilian market. For pharmacy professionals, oral contraceptives were "opportunity pills" in two senses: they provided profits and they restored the prestige of these professionals within the scientific, clinical-therapeutic, and political realms. The pathways of the pill and the pharmacy world intersected as both wove their biographies under the patronage of industry. Pharmacists and the pill were co-constructed, and each was an important crossing point for the other.

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