Digital Advertising Effectiveness and Market Concentration: An Econometric Analysis of the Causal Impact of Targeted Ads on Small Business Growth

Year	Title	Authors	Volume	Issue	Pages
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2026	Dynamic Tariff Structures and Consumer Churn in Subscription Video-on-Demand: Structural Estimation of Switching Costs	Prof. Lars Lindqvist, Dr. Amara Okechukwu, Prof. Mei-Ling Chen,	1	1	22-27
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2026	Digital Advertising Effectiveness and Market Concentration: An Econometric Analysis of the Causal Impact of Targeted Ads on Small Business Growth	Prof. Hiroshi Tanaka, Dr. Sofía Morales-Vargas,	1	1	34-40