Influencing factors on color and product-function association
Abstract
The associations of age, sex, and matching types with color and product-function were examined in a real-world product scenario (shampoo) among 128 volunteers (M age = 29.3 yr.; SD = 15.6). A pilot study identified eight popular colors and eight product-functions. The association between color and p …
Keywords
National Center for Biotechnology Information
NCBI
NLM
MEDLINE
humans
pubmed abstract
nih
national institutes of health
national library of medicine
research support
non-u.s. gov't
adult
female
male
adolescent
aged
middle aged
young adult
taiwan
data collection
Choice Behavior*
color perception*
social marketing*
pmid:21879633
doi:10.2466/01.09.24.pr0.108.3.861-873
ya-hsien ko
association*
hair preparations*
product packaging*
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274137
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