Abstract
Consumer satisfaction is imperative to a successful business, the
reason for the choice of topic for this paper being explained thereby.
Market changes have resulted in consumer’s enormous growth of
power, which was recognized by many companies who adapted
their business to meeting those expectations. Adaptation, however,
also resulted in the need for constant measuring and evaluation.
According to the above-mentioned, this paper measures
consumer satisfaction with the product offer of the drugstore chain
X The survey results have shown that X’s offer has not completely
come up to the expectations of a smaller number of interviewees.
In relation to the measuring ranks of consumer satisfaction defined,
the greatest number of consumers has turned out to be satisfied
with the product offer, whereas the percentage of those who
find it excellent is smaller than the percentage of those who assess
it as average.
Citation
ID:
251648
Ref Key:
vukasovic2014managementproduct