This article analyzes an activity included in a group of pedagogical practices that aimed at the discussion about the construction of standardized concepts concerning beauty by the media. The interactions took place in an English classroom during the third quarter of 2007, in a senior high class of the Nursery course of a federal institution. We will present the students’ answers to a questionnaire developed by a web site called MEDIA AWARENESS NETWORK when analyzing the data. The theoretical approach includes the voices of Bakhtin (2003) and Vygotsky (1973, 1998, 2001) and as research methodology we will follow the ethnographical method (Erickson, 1984, Moita Lopes, 1996).