This article seeks to enrich qualitative analysis by way of showing how Erving GOFFMAN's work can be enhanced by interfacing it with Mikhail BAKHTIN. The goal is to inspire an approach to the interpretation of human action that highlights phenomenologically immediate experience, thereby enhancing current work. BAKHTIN's later work focused on the interpretation of such experience but it was left incomplete at the time of his death. Fortunately, this latter work is reminiscent of his early work on the interpretation of poetics. The article addresses BAKHTIN's discussion of content, form, and material in art and how this discussion can enlighten our epistemological praxis with persons. By way of a demonstration, our proposed approach is applied to an online interaction between the second author and an anonymous online gamer. URN: http://nbn-resolving.de/urn:nbn:de:0114-fqs1201203