The work we consider importance of a family business in conditions of modern market relations. The place of a family entrepreneurship of the market economy was substantiated, proposals on uplifting the effectiveness of the interrelations between the family entrepreneurship and financial institutions were given.

Based on a comparative analysis of existing scientific literature determinations concepts of “family business “ and “household”, developed new definitions, and also made some specific adjustments to the economic functions of the family farm. Justified theoretically place the family farm in the market system, analyzed the activity of households in rural areas and develop ways to improve its efficiency.

The main factors were developed using the methods of correlation and regression analysis forecast figures for the period 2015-2017 years and evidence-based recommendations on the prospects for the development of family businesses.