Photo	Year	Title	Authors	Volume	Issue	Pages
	2026	Editorial: Welcome to JOURNAL OF MARKETING AND ECONOMICS	Said Nadeem	1	1	0-0
	2026	Social Signaling and Reciprocity in Micropayments: A Discrete Choice Experiment on Pay-What-You-Want Pricing for Digital Content	Prof. Devendra Rajan, Dr. Eléonore Dubois,	1	1	2-7
	2026	Subscription Traps and Consumer Welfare: An Experimental Investigation of Auto-Renewal Default Options and Cancellation Frictions	Prof. Camila Santos, Dr. Min-Ji Kim,	1	1	8-14
	2026	Nudging Sustainable Consumption in Online Grocery Markets: A Difference-in-Differences Analysis of Carbon Footprint Labeling Policies	Prof. Elena Rostova, Dr. Kwame Osei, Prof. Hiroshi Tanaka,	1	1	15-21
	2026	Dynamic Tariff Structures and Consumer Churn in Subscription Video-on-Demand: Structural Estimation of Switching Costs	Prof. Lars Lindqvist, Dr. Amara Okechukwu, Prof. Mei-Ling Chen,	1	1	22-27
	2026	Platform Encroachment and Third-Party Seller Welfare in E-Commerce Ecosystems: An Empirical Analysis of Amazon's Buy Box Algorithm Changes	Dr. Kwesi Mensah, Prof. Sofia Rossi, Prof. Kenji Takahashi,	1	1	28-33
	2026	Digital Advertising Effectiveness and Market Concentration: An Econometric Analysis of the Causal Impact of Targeted Ads on Small Business Growth	Prof. Hiroshi Tanaka, Dr. Sofía Morales-Vargas,	1	1	34-40
	2026	The Role of Social Media Influencers in Shaping Consumer Preferences for Sustainable Products: A Text Mining and Causal Inference Approach	Prof. Elena Rostova, Dr. Tariq Al-Mansoor,	1	1	41-46
	2026	Market Concentration and Innovation Incentives in the Pharmaceutical Industry: A Structural Model of R&D Investment and Marketing Expenditures	Prof. Elena Rostova, Dr. Kenji Takahashi,	1	1	47-53
	2026	The Impact of Algorithmic Pricing on Price Volatility and Consumer Search Behavior: A Quasi-Experimental Analysis of Online Retailers	Prof. Elena Rostova, Dr. Kenjiro Takahashi, Prof. Amara Okafor,	1	1	54-60
	2026	The Spillover Effects of Brand Activism on Competitor Sales and Brand Equity: A Natural Experiment Analysis of Boycott Campaigns in the Retail Sector	Prof. Elena Rostova, Dr. Tariq Al-Mansoor, Prof. Mei-Ling Zhou,	1	1	61-67