At Ascend: Journal of Interdisciplinary Scholarship and Innovation (AJISI), we embrace a wide spectrum of disciplines that reflect the dynamic landscape of knowledge and research. Our primary areas include Business and Management, Marketing, Finance, Hospitality, and Tourism, alongside the vital fields of Entrepreneurship and Economics. We also welcome contributions in Education, Humanities, Psychology, Sociology, Public Administration, Communication, and Community Development. By spanning these diverse domains, Ascend provides a platform where innovative ideas and interdisciplinary scholarship converge — fostering collaboration, advancing research, and inspiring solutions that shape both academia and society.