Research Article

Beyond the Algorithm: A Netnographic Exploration of Online Activism and Political Subjectivity Formation Among Climate Justice Movements in Global South Cities

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SCI J Sociol Cult Stud, 2026, 1 (1), 37-43, ISSN

Abstract

In an era defined by intensifying ecological crisis and platform capitalism, youth-led climate movements in Global South urban centers are actively repurposing digital platforms to contest environmental degradation and articulate radical visions of justice. This study investigates the formation of political subjectivity and grassroots digital practices among climate justice activists across three vulnerable metropolitan hubs: Manila, Nairobi, and Belém. Drawing on an eighteen-month multi-sited netnography combined with thirty-six in-depth semi-structured digital interviews, we examine how activists navigate, subvert, and negotiate the algorithmic architectures of mainstream social media platforms (Instagram, TikTok, X, and WhatsApp). The findings reveal that digital climate activism in the Global South transcends algorithmic determinism through three distinct socio-technical mechanisms: vernacular algorithmic obfuscation, affective digital counter-publics, and relational spatial bridging between digital discourse and localized territorial defense. Rather than succumbing to performative 'clicktivism' or algorithmic atomization, participants construct decolonial political subjectivities that explicitly tether climate breakdown to historical colonial extraction, urban precarity, and global debt structures. This paper expands contemporary sociological understanding of digital environmentalism by highlighting how peripheral urban youth forge autonomous spaces of political agency, offering crucial theoretical insights into the nexus of digital sociology, urban political ecology, and Southern social movements.

Keywords netnography global south climate justice digital activism political subjectivity
Authors 3

The team behind this paper

3 authors, 3 institutions.

This paper Central European University — Austria Central European Univer… 1 author University of Ghana — Ghana University of Ghana 1 author The Chinese University of Hong Kong — Hong Kong The Chinese University … 1 author Prof. Elena Rostova — corresponding author ER Prof. Elena Rostova ✉ Dr. Kwame Osei-Tutu KO Dr. Kwame Osei-Tutu Dr. Mei-Ling Zhou MZ Dr. Mei-Ling Zhou

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Bibliographic Information

Prof. Elena Rostova, Dr. Kwame Osei-Tutu, Dr. Mei-Ling Zhou, (2026). Beyond the Algorithm: A Netnographic Exploration of Online Activism and Political Subjectivity Formation Among Climate Justice Movements in Global South Cities, SCI Journal of Sociology and Cultural Studies, 1(1): 37-43
Bibtex Citation
@article{prof._elena_rostova2026sjscs,
author = {Prof. Elena Rostova and Dr. Kwame Osei-Tutu and Dr. Mei-Ling Zhou},
title = {Beyond the Algorithm: A Netnographic Exploration of Online Activism and Political Subjectivity Formation Among Climate Justice Movements in Global South Cities},
journal = {SCI Journal of Sociology and Cultural Studies},
year = {2026},
volume = {1},
number = {1},
pages = {37-43},
doi = {},
url = {https://scimatic.org/show_manuscript/9718}
}
APA Citation
Rostova, P.E., Osei-Tutu, D.K., Zhou, D.M., (2026). Beyond the Algorithm: A Netnographic Exploration of Online Activism and Political Subjectivity Formation Among Climate Justice Movements in Global South Cities. SCI Journal of Sociology and Cultural Studies, 1(1), 37-43. https://doi.org/

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