Abstract
This multiple case study aimed at exploring the lived experiences of the Love Scam Victims to understand scammer tactics, emotional and financial impacts to victims, their recovery processes and prevention strategies, with findings aimed at advancing knowledge in cybercrime, victimology, and criminal justice in the Philippines. The study utilized a qualitative research design using multiple case study approach, with five Love Scam Victims chosen purposively for this research. Data were analyzed using both individual case analysis to document individual trajectories and a cross-case analysis to identify common themes and behavioral patterns of victimization across diverse demographic profiles. Results revealed a consistent scam cycle found in every case. Scammers quickly created deep emotional bonds through constant communication. Invented urgent, fake emergencies to demand money while victims fell for the trap, continuing to send money in hopes of saving their relationship or previous investment. The analysis showed that even though the victims were diverse, they all shared a common feeling of loneliness or a major life transition when they were targeted. Most victims did not realize they were being scammed until an external intervention occurs or the scammer suddenly disappeared. The significance of this study lies in its shift away from victim-blaming, instead, highlighting that these scams are done using sophisticated psychological operations that exploit human vulnerability. By mapping these shared behavioral trajectories, this research provides an essential foundation for law enforcement, administrators, and policymakers to develop more effective digital literacy and emotional support programs to address the deep emotional isolation that makes individuals susceptible to these scams.
Keywords: Deceitful Love, Love Scam, Love Scam Victims, Case Exploration, West Philippines
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