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Research Article

Assessing The Tourist Satisfaction in Digital Payment Availability as A Basis for Monitored Digital Payment System in Moalboal, Cebu, Philippines

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Christine Amor Hernandez , Rhea Claire Baldivino , Rudilen Bitanga , Nathanniel Calidguid , Kareen Mae Cotimar , Daisy Ramirez , Rubylyn Rusiana , Mary Jean Tabacon , Cyril Cabello , Elisheba Padillo , Gemma Dionaldo , Dyna Soliva
J Adv Stud Tou Hos Man, 2026, 1 (3), 208-224, doi: 10.70838/jasthm.010304, ISSN 3061-9785

Abstract

This study assessed the tourist satisfaction in digital payment adoption among local and foreign tourists visiting Moalboal, Cebu, Philippines, as a basis for a monitored Digital Payment System. This study anchored the three theories: The Cultural Orientation Theory, the Determinants of Technology Acceptance Theory, and the Financial Inclusion Theory. This study employed a descriptive-correlation research design to establish the correlation of the variables identified in this study, especially the factors influencing the adoption of digital payment systems in Moalboal, Cebu. 154 respondents participated in the study. This study used descriptive statistics and Pearson's to treat the data. The perceived ease of use significantly correlated with gender (0.00) and the kind of traveler (0.01). Perceived usefulness marked a significant relationship to gender (0.00), Accommodation (0.03), Food (0.00), Tourist Activities (0.01), Transportation (0.03), and Store Transaction (0.01). The perceived service quality marked a significant relationship to gender (0.03), Accommodation (0.00), Food (0.00), Tourist Activities (0.00), Transportation (0.00), Store Transaction (0.00), and Frequency of visiting Moalboal (0.05). This means that the demographic profile affects the level of satisfaction in using digital payments. It is recommended that a monitoring initiative be taken into account to ensure that all ATM and other forms of digital payment are functional.
Keywords: Descriptive-Correlation, hospitality management, digital payment, tourists’ satisfaction, monitoring plan
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Bibliographic Information

Christine Amor Hernandez, Rhea Claire Baldivino, Rudilen Bitanga, Nathanniel Calidguid, Kareen Mae Cotimar, Daisy Ramirez, Rubylyn Rusiana, Mary Jean Tabacon, Cyril Cabello, Elisheba Padillo, Gemma Dionaldo, Dyna Soliva, (2026). Assessing The Tourist Satisfaction in Digital Payment Availability as A Basis for Monitored Digital Payment System in Moalboal, Cebu, Philippines, Journal of Advanced Studies in Tourism, Hospitality, and Management, 1(3): 208-224
Bibtex Citation
@article{christine_amor_hernandez2026jasthm,
author = {Christine Amor Hernandez and Rhea Claire Baldivino and Rudilen Bitanga and Nathanniel Calidguid and Kareen Mae Cotimar and Daisy Ramirez and Rubylyn Rusiana and Mary Jean Tabacon and Cyril Cabello and Elisheba Padillo and Gemma Dionaldo and Dyna Soliva},
title = {Assessing The Tourist Satisfaction in Digital Payment Availability as A Basis for Monitored Digital Payment System in Moalboal, Cebu, Philippines},
journal = {Journal of Advanced Studies in Tourism, Hospitality, and Management},
year = {2026},
volume = {1},
number = {3},
pages = {208-224},
doi = {10.70838/jasthm.010304},
url = {https://scimatic.org/show_manuscript/7962}
}
APA Citation
Hernandez, C.A., Baldivino, R.C., Bitanga, R., Calidguid, N., Cotimar, K.M., Ramirez, D., Rusiana, R., Tabacon, M.J., Cabello, C., Padillo, E., Dionaldo, G., Soliva, D., (2026). Assessing The Tourist Satisfaction in Digital Payment Availability as A Basis for Monitored Digital Payment System in Moalboal, Cebu, Philippines. Journal of Advanced Studies in Tourism, Hospitality, and Management, 1(3), 208-224. https://doi.org/10.70838/jasthm.010304

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