Current Language EN
English English Türkçe Türkçe Español Español Português Português Pусский Pусский Filipino Filipino Tiếng Việt Tiếng Việt हिन्दी हिन्दी العربية العربية বাংলা বাংলা Deutsch Deutsch 中文 中文
Research Article

Exploring the Moalboal’s Face of Paradise: Insights, Challenges, and Experiences of Tourists (Ice)

172 reads
Sheyne Cabaron , Gwyneth Gerzon , Lesly Jadraque , Rotchie Nacion , Aileen Ogue , John Lloyd Sacnanas , Marie Joy Tortosa , Norwen Jade Villegas , Cyril Cabello , Elisheba Padillo , Gemma Dionaldo , Dyna Soliva
J Adv Stud Tou Hos Man, 2026, 1 (3), 158-171, doi: 10.70838/jasthm.010301, ISSN 3061-9785

Abstract

This research delved into the exploration of the tourists at Moalboal’s Face of Paradise, taking into account their Insights, Challenges, and Experiences (ICE) in Moalboal, Cebu, Philippines. This research is anchored on Destination Image Theory, Sustainable Tourism Theory, and Tourist Motivation and Satisfaction Theory. The legal bases are rooted in the Republic Act No. 9593, also known as the Tourism Act of 2009, and Republic Act No. 1478. This research employed an explanatory mixed-methods approach, integrating research methods: quantitative and qualitative. A total of 151 tourists, both local and foreign, participated in the study. This study utilized and adapted an instrument from the Philippines (PIDS) (2024) in gathering quantitative data from the respondents. Thematic Analysis (TA) of Braun and Clarke (2006) was used to interpret the qualitative data, while descriptive statistics were used to describe the numerical data. There was positive satisfaction among tourists’ perception and intention to travel back to Moalboal, in terms of Tourists’ Spots, Price, Food and Beverage, Hotel and Accommodation, Beaches, People, and Activities. Eight emerging themes were found: these are the (1) Pristine Beaches, (2) Amazing Aquatic Life, (3) Reefs and Beyond, (4) Adventure Like No Other, (5) Diversity of Activities, (6) Island Vibes but Twisted, (7) Superb Sunset, and (8) Exciting Life or in short, PARADISE. It is recommended to strengthen policies that can enhance the overall tourist experience and expectation.
Keywords challenges experiences insights hospitality management explanatory mixed-methods management-action plan
View Publication Certificate View PDF Cite This Article Back to Archives

The team behind this paper

12 authors, 1 institution.

This paper Cebu Technological University — Philippines Cebu Technological Univ… 12 authors Sheyne Cabaron — corresponding author SC Sheyne Cabaron ✉ Gwyneth Gerzon GG Gwyneth Gerzon Lesly Jadraque LJ Lesly Jadraque Rotchie Nacion RN Rotchie Nacion Aileen Ogue AO Aileen Ogue John Lloyd Sacnanas JS John Lloyd Sacnanas Marie Joy Tortosa MT Marie Joy Tortosa Norwen Jade Villegas NV Norwen Jade Villegas Cyril Cabello CC Cyril Cabello Elisheba Padillo EP Elisheba Padillo Gemma Dionaldo GD Gemma Dionaldo Dyna Soliva DS Dyna Soliva

Readership

172 reads over 4 months.

#9 most read in this journal this month
May 2026 August 2026

Related work on SciMatic

Closest of 288 articles sharing keywords with this one. A rarer shared keyword counts for more than a common one.

Blockchain Confirmation

If you want to upload this article to SciMatic Hybrid Blockchain, install MetaMask extension to your web browser, create a wallet and buy SCI coins at SciMatic using credit or contact your country coordinator.
One article costs 10 SCI coins to be in the Blockchain. Buy SCI Coins

Bibliographic Information

Sheyne Cabaron, Gwyneth Gerzon, Lesly Jadraque, Rotchie Nacion, Aileen Ogue, John Lloyd Sacnanas, Marie Joy Tortosa, Norwen Jade Villegas, Cyril Cabello, Elisheba Padillo, Gemma Dionaldo, Dyna Soliva, (2026). Exploring the Moalboal’s Face of Paradise: Insights, Challenges, and Experiences of Tourists (Ice), Journal of Advanced Studies in Tourism, Hospitality, and Management, 1(3): 158-171
Bibtex Citation
@article{sheyne_cabaron2026jasthm,
author = {Sheyne Cabaron and Gwyneth Gerzon and Lesly Jadraque and Rotchie Nacion and Aileen Ogue and John Lloyd Sacnanas and Marie Joy Tortosa and Norwen Jade Villegas and Cyril Cabello and Elisheba Padillo and Gemma Dionaldo and Dyna Soliva},
title = {Exploring the Moalboal’s Face of Paradise: Insights, Challenges, and Experiences of Tourists (Ice)},
journal = {Journal of Advanced Studies in Tourism, Hospitality, and Management},
year = {2026},
volume = {1},
number = {3},
pages = {158-171},
doi = {10.70838/jasthm.010301},
url = {https://scimatic.org/show_manuscript/7959}
}
APA Citation
Cabaron, S., Gerzon, G., Jadraque, L., Nacion, R., Ogue, A., Sacnanas, J.L., Tortosa, M.J., Villegas, N.J., Cabello, C., Padillo, E., Dionaldo, G., Soliva, D., (2026). Exploring the Moalboal’s Face of Paradise: Insights, Challenges, and Experiences of Tourists (Ice). Journal of Advanced Studies in Tourism, Hospitality, and Management, 1(3), 158-171. https://doi.org/10.70838/jasthm.010301

Author Information

  • To change your profile photo, login to scimatic.org, go to your profile and change the photo.
  • Provide a face photo, and not full body.
  • It is better to remove the background from your photo. Go to Remove Background and then upload to profile
  • If you are unable to login, go to Reset My Password provide your email registered with the article and get new password.
  • In case of any other problem, contact your editor directly or write to us at info @ scimatic.org