Keyword Connections

SOCIAL MEDIA MARKETING

Journals

2

1 Foods (Basel, Switzerland)

2 pediatric obesity

Research Groups

0

No Research Group Connected

Bibliographies

30

1 Consumers' Perspectives on Alternative Short Food Supply Chains Based on Social Media: A Focus Group Study in Spain.

2 Fast food, beverage, and snack brands on social media in the United States: An examination of marketing techniques utilized in 2000 brand posts.

3 prospects for the use of social media marketing instruments in health promotion by polish marshal offices

4 perspectives for the use of social media in e-pharmamarketing

5 Consumer behavioral outcome in the context of social media marketing

6 Dataset of relationships among social media marketing activities, brand loyalty, revisit intention. Evidence from the hospitality industry in Northern Cyprus.

7 Social media marketing in wine tourism: winery owners’ perceptions

8 Social media marketing as a digital economy tool of the services market for the population of the Republic of Tatarstan

9 Should employees be “dooced” for a social media post? The role of social media marketing governance

10 The role of shaping fin-tech services: Social media marketing

11 Social Media Marketing in Facial Plastic Surgery: What Has Worked?

12 A comparison of social media marketing between B2B, B2C and mixed business models

13 The implications of social media marketing on fashion brand purchase

14 Success of social media marketing efforts in retaining sustainable online consumers: An empirical analysis on the online fashion retail market

15 THE IMPACT OF SOCIAL MEDIA MARKETING ON CUSTOMER RELATIONSHIP DEVELOPMENT

16 The relevance of social media marketing skills for managers in a changing digital world

17 Matching the future capabilities of an artificial intelligence-based software for social media marketing with potential users’ expectations

18 The Use of Influencers in Social Media Marketing

19 When luxury brands meet China: The effect of localized celebrity endorsements in social media marketing

20 “I” or “she/he”? The effects of visual perspective on consumers’ evaluation of brands’ social media marketing: From imagery fluency perspective

21 The Influence of Social Media Marketing on Customers’ Choice of Hotels in Mauritius

22 A New Marketing Trend in the Digital Age: Social Media Marketing

23 The role of social media marketing in consumer behaviour

24 Content is King: How SMEs Create Content for Social Media Marketing Under Limited Resources

25 Drivers and outcomes of political candidate image creation: The role of social media marketing

26 When more likes is not better: the consequences of high and low likes-to-followers ratios for perceived account credibility and social media marketing effectiveness

27 Social media marketing management: an application to small restaurants in the US

28 Architecture of social media marketing using gamification

29 Effectiveness of social media marketing on customer purchase intention

30 social media marketing and emergence of aspirational brand luxury: female consumers’ buying behavior in pakistan