Current Language EN
English English Türkçe Türkçe Español Español Português Português Pусский Pусский Filipino Filipino Tiếng Việt Tiếng Việt हिन्दी हिन्दी العربية العربية বাংলা বাংলা Deutsch Deutsch 中文 中文
Research Article

Product Brand, Quality, and Value Considerations and Students’ Purchasing Behavior: A Mixed Method

992 reads
Pebie Rose Encallado , Jay Ann Alabat , Claudine Abella , Charmilyn Sardido , Anthony Diaz , Edgar Fernandez
Psych Educ Multidisc J, 2025, 31 (4), 428-441, DOI: https://doi.org/10.5281/zenodo.14768764, ISSN 2822-4353
Verified on SciChain · token #4448 of SciMatic Articles (ERC-1155, 1,000,000 tokens)
Contract 0x0E596B4b…F05eF8 · mint transaction · verify the record

Abstract

This study aimed to ascertain the level of consideration of the students-purchasers in terms of product brand, quality and value. This also measured the level of their purchasing behavior and the significant relationship between these variables. Also, this described the purchasing behavior of the learners. Mixed method was used in this study, specifically the Sequential Explanatory research design. There were one-hundred-twenty (120) respondents that was composed of sixty-two (62) randomly chosen grade eleven (11) students and fifty-eight (58) randomly chosen grade twelve (12) students for quantitative analysis. For the qualitative-interview, there were five (5) participants who were also respondents of the quantitative survey. All of the respondents were students of Malalag Cogon National High School, Malalag Cogon, Malungon, Sarangani Province. The sample sizes for the quantitative part were selected based on the result of the Slovin’s Formula that the researchers had solved. The questionnaires for this study undergone pilot testing and had a good result. The quantitative results revealed that there is a high level of consideration towards the product brand, quality, and value considerations and have a significant relationship with each other. Moreover, purchasing behavior also plays a significant role on the decision making of a student-purchaser when buying a product. The findings on the qualitative-interview revealed the following major themes, serving as the analysis: Money involvement, quality satisfaction and purchasing behavior. This study recommends that the students should pay attention to the brand, quality, and value of the product they purchase.

Keywords quality mixed method value philippines ABM purchasing behavior product brand
Authors 6
View Publication Certificate View PDF Cite This Article Back to Archives

The team behind this paper

6 authors, 1 institution.

This paper Department of Education — Philippines Department of Education 6 authors Pebie Rose Encallado — corresponding author PE Pebie Rose Encallado ✉ Jay Ann Alabat JA Jay Ann Alabat Claudine Abella CA Claudine Abella Charmilyn Sardido CS Charmilyn Sardido Anthony Diaz AD Anthony Diaz Edgar Fernandez EF Edgar Fernandez

Readership

993 reads over 22 months.

January 2025 October 2026

Related work on SciMatic

Closest of 1,192 articles sharing keywords with this one. A rarer shared keyword counts for more than a common one.

On SciChain

This article is token #4448 of SciMatic Articles (ERC-1155): 1,000,000 tokens, minted once, never more. The chain also stores a fingerprint (SHA-256) of the article's record, so anyone can check that it has not been altered.

HolderWalletTokens
SciMatic 0xc35709…277732 100,000 (10%)
Pebie Rose Encallado 0x4294e5…74E1E3 150,000 (15%)
Jay Ann Alabat 0x8218Fe…B62157 150,000 (15%)
Claudine Abella 0xF485D7…2B4F7e 150,000 (15%)
Charmilyn Sardido 0x57fD01…071C9e 150,000 (15%)
Anthony Diaz 0x291a28…f26E9F 150,000 (15%)
Edgar Fernandez 0xBf46CE…9cBDD3 150,000 (15%)
Content hash 0x0cfe01fa47099e0726565f2ef5c1ac6ac4ad0adde4b8ceadc02fe2ff31fdc30e
View on the explorer Verify the record Mint transaction

Bibliographic Information

Pebie Rose Encallado, Jay Ann Alabat, Claudine Abella, Charmilyn Sardido, Anthony Diaz, Edgar Fernandez, (2025). Product Brand, Quality, and Value Considerations and Students’ Purchasing Behavior: A Mixed Method, Psychology and Education: A Multidisciplinary Journal, 31(4): 428-441
Bibtex Citation
@article{pebie_rose_encallado2025pemj,
author = {Pebie Rose Encallado and Jay Ann Alabat and Claudine Abella and Charmilyn Sardido and Anthony Diaz and Edgar Fernandez},
title = {Product Brand, Quality, and Value Considerations and Students’ Purchasing Behavior: A Mixed Method},
journal = {Psychology and Education: A Multidisciplinary Journal},
year = {2025},
volume = {31},
number = {4},
pages = {428-441},
doi = {10.5281/zenodo.14768764},
url = {https://scimatic.org/index.php/show_manuscript/4448}
}
APA Citation
Encallado, P.R., Alabat, J.A., Abella, C., Sardido, C., Diaz, A., Fernandez, E., (2025). Product Brand, Quality, and Value Considerations and Students’ Purchasing Behavior: A Mixed Method. Psychology and Education: A Multidisciplinary Journal, 31(4), 428-441. https://doi.org/10.5281/zenodo.14768764

Author Information

  • To change your profile photo, login to scimatic.org, go to your profile and change the photo.
  • Provide a face photo, and not full body.
  • It is better to remove the background from your photo. Go to Remove Background and then upload to profile
  • If you are unable to login, go to Reset My Password provide your email registered with the article and get new password.
  • In case of any other problem, contact your editor directly or write to us at info @ scimatic.org