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Product Brand, Quality, and Value Considerations and Students’ Purchasing Behavior: A Mixed Method

Pebie Rose Encallado; Jay Ann Alabat; Claudine Abella; Charmilyn Sardido; Anthony Diaz; Edgar Fernandez — Psychology and Education: A Multidisciplinary Journal (2025)

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APA APA 7th

Encallado, P. R., Alabat, J. A., Abella, C., Sardido, C., Diaz, A., & Fernandez, E. (2025). Product Brand, Quality, and Value Considerations and Students’ Purchasing Behavior: A Mixed Method. Psychology and Education: A Multidisciplinary Journal, 31(4), 428-441. https://doi.org/10.5281/zenodo.14768764

MLA MLA 9th

Encallado, Pebie Rose, et al.. "Product Brand, Quality, and Value Considerations and Students’ Purchasing Behavior: A Mixed Method." Psychology and Education: A Multidisciplinary Journal, vol. 31, no. 4, 2025, pp. 428-441. DOI: 10.5281/zenodo.14768764.

CHI Chicago

Encallado, Pebie Rose, Jay Ann Alabat, Claudine Abella, Charmilyn Sardido, Anthony Diaz, and Edgar Fernandez. "Product Brand, Quality, and Value Considerations and Students’ Purchasing Behavior: A Mixed Method." Psychology and Education: A Multidisciplinary Journal 31, no. 4 (2025): 428-441. https://doi.org/10.5281/zenodo.14768764.

HAR Harvard

Encallado, P. R., Alabat, J. A., Abella, C., Sardido, C., Diaz, A. & Fernandez, E. (2025) 'Product Brand, Quality, and Value Considerations and Students’ Purchasing Behavior: A Mixed Method', Psychology and Education: A Multidisciplinary Journal, 31(4), pp. 428-441. doi: 10.5281/zenodo.14768764.

IEEE IEEE

P. R. Encallado, J. A. Alabat, C. Abella, C. Sardido, A. Diaz, and E. Fernandez, "Product Brand, Quality, and Value Considerations and Students’ Purchasing Behavior: A Mixed Method," Psychology and Education: A Multidisciplinary Journal, vol. 31, no. 4, pp. 428-441, 2025. doi: 10.5281/zenodo.14768764.

VAN Vancouver

Encallado PR, Alabat JA, Abella C, Sardido C, Diaz A, Fernandez E. Product Brand, Quality, and Value Considerations and Students’ Purchasing Behavior: A Mixed Method. Psychology and Education: A Multidisciplinary Journal. 2025;31(4):428-441. doi: 10.5281/zenodo.14768764.

BIB BibTeX

@article{pebie2025,
  title     = {Product Brand, Quality, and Value Considerations and Students&rsquo; Purchasing Behavior: A Mixed Method},
  author    = {Pebie Rose Encallado and Jay Ann Alabat and Claudine Abella and Charmilyn Sardido and Anthony Diaz and Edgar Fernandez},
  journal   = {Psychology and Education: A Multidisciplinary Journal},
  volume    = {31},
  number    = {4},
  pages     = {428-441},
  year      = {2025},
  doi       = {10.5281/zenodo.14768764},
}