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Evaluating the Impact of Email Marketing on Customer Engagement and Customer Retention in E-commerce Businesses

Marialyn Bughao; Krezia Maxim Godinez; Nicole Laura Azucenas; Angela Kate Abendan; Kristine Alvarado; Kenneth Pardillo; Mevilove Moral; Blessery Oros; Jessalyn Alqueza; Cirilo Adorable; Stella Marie Botanas; Renna Perater — Psychology and Education: A Multidisciplinary Journal (2026)

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APA APA 7th

Bughao, M., Godinez, K. M., Azucenas, N. L., Abendan, A. K., Alvarado, K., Pardillo, K., Moral, M., Oros, B., Alqueza, J., Adorable, C., Botanas, S. M., & Perater, R. (2026). Evaluating the Impact of Email Marketing on Customer Engagement and Customer Retention in E-commerce Businesses. Psychology and Education: A Multidisciplinary Journal, 56(8), 1163-11174. https://doi.org/10.70838/pemj.560801

MLA MLA 9th

Bughao, Marialyn, et al. "Evaluating the Impact of Email Marketing on Customer Engagement and Customer Retention in E-commerce Businesses." Psychology and Education: A Multidisciplinary Journal, vol. 56, no. 8, 2026, pp. 1163-11174. DOI: 10.70838/pemj.560801.

CHI Chicago

Bughao, Marialyn, Krezia Maxim Godinez, Nicole Laura Azucenas, Angela Kate Abendan, Kristine Alvarado, Kenneth Pardillo, Mevilove Moral, Blessery Oros, Jessalyn Alqueza, Cirilo Adorable, Stella Marie Botanas, and Renna Perater. "Evaluating the Impact of Email Marketing on Customer Engagement and Customer Retention in E-commerce Businesses." Psychology and Education: A Multidisciplinary Journal 56, no. 8 (2026): 1163-11174. https://doi.org/10.70838/pemj.560801.

HAR Harvard

Bughao, M., Godinez, K. M., Azucenas, N. L., Abendan, A. K., Alvarado, K., Pardillo, K., Moral, M., Oros, B., Alqueza, J., Adorable, C., Botanas, S. M. & Perater, R. (2026) 'Evaluating the Impact of Email Marketing on Customer Engagement and Customer Retention in E-commerce Businesses', Psychology and Education: A Multidisciplinary Journal, 56(8), pp. 1163-11174. doi: 10.70838/pemj.560801.

IEEE IEEE

M. Bughao, K. M. Godinez, N. L. Azucenas, A. K. Abendan, K. Alvarado, K. Pardillo, M. Moral, B. Oros, J. Alqueza, C. Adorable, S. M. Botanas, and R. Perater, "Evaluating the Impact of Email Marketing on Customer Engagement and Customer Retention in E-commerce Businesses," Psychology and Education: A Multidisciplinary Journal, vol. 56, no. 8, pp. 1163-11174, 2026. doi: 10.70838/pemj.560801.

VAN Vancouver

Bughao M, Godinez KM, Azucenas NL, Abendan AK, Alvarado K, Pardillo K, Moral M, Oros B, Alqueza J, Adorable C, Botanas SM, Perater R. Evaluating the Impact of Email Marketing on Customer Engagement and Customer Retention in E-commerce Businesses. Psychology and Education: A Multidisciplinary Journal. 2026;56(8):1163-11174. doi: 10.70838/pemj.560801.

BIB BibTeX

@article{bughao2026,
  title     = {Evaluating the Impact of Email Marketing on Customer Engagement and Customer Retention in  E-commerce Businesses},
  author    = {Bughao, Marialyn and Godinez, Krezia Maxim and Azucenas, Nicole Laura and Abendan, Angela Kate and Alvarado, Kristine and Pardillo, Kenneth and Moral, Mevilove and Oros, Blessery and Alqueza, Jessalyn and Adorable, Cirilo and Botanas, Stella Marie and Perater, Renna},
  journal   = {Psychology and Education: A Multidisciplinary Journal},
  volume    = {56},
  number    = {8},
  pages     = {1163-11174},
  year      = {2026},
  doi       = {10.70838/pemj.560801},
}