Virtual tourism is part of e-commerce and unites some of the fastest growing technologies such as information and communication technologies, the hospitality industry and the management / marketing industry and are the electronic markets where e-business attracts consumers, partners and other e-commerce businesses on electronic platforms. Information and communications technology development and Internet developments have revolutionized the entire tourism industry, generating new business models, changing the structure of tourism-specific distribution channels, and redesigning all the processes involved in this industry, and last but not least , influencing suppliers of tourist packages, destinations and stakeholders. Activities specific to virtual tourism imply the existence of tour operators, travel agencies and other entities with tourism-related interests in the virtual space through a specialized portal. The phenomenon itself has implications for both the tourist services consumer and those listed above. In recent years, more and more cultural institutions in Romania are trying to attract visitors through virtual tours organized on their own website.