Natural geotraffic flows act as one of the most important factors directly affecting redirections of the world transportation routes. In terms of door-to-door multimodal transport chain, several routes from Far East toward European destinations exist, with Northern European route acting as prevailing one. The proposed paper elaborates possibilities of redirection of the traffic flow by directing cargoes to an alternative route through the Adriatic Sea. The aim is to justify realisation of mentioned possibility in terms of land transportation segment analysis, i.e. by analysing cargo transportation from ports to final destinations in Central Europe, placed in natural gravitational hinterland of ports of Northern Adriatic Port Association (NAPA). Geo-traffic and logistics’ analyses of NAPA ports are presented in the paper. Container traffic and its trend as compared with Northern European ports are analysed. The development plans of inland connections are presented in function of justification of the traffic flow redirection. A model for the selection and evaluation of the optimal container transport route by using the multiple criteria analysis (MCA) has been introduced and developed. The model was applied for the selection of the representative service connecting Far East (origin) and the central Europe (destination) by detailed analysis of the land transportation segment. The PROMETHEE method was used for the model testing and evaluation. Summarised results are presented and discussed tending to confirmation of the traffic flow redirection justification.