Agiabampo is a fishing community facing the lack of options for productive activities, which puts enormous pressure on natural resources. This paper aims to identify the areas with tourism potential through a participatory diagnosis to assess the relevance of such projects that contribute to sustainable development. It is located at coordinates 26 ° 21 'north latitude and 58''de 109 ° 08' 37 '' west longitude, down from 15 meters altitude. It is within the Ramsar site called "lagoon system Agiabampo-Bacorehuis-Rio Fuerte Old" also form part of the priority terrestrial region "Las Bocas" (RTP-21) and program CONABIO Areas of Importance for the Conservation of Birds (IBA), AICA 131 "Agiabampo". According to the rules of operation of CONAFOR (2009) for the tourist diagnosis proceeded to conduct the inventory and prioritization of natural and cultural resources, also five workshops with community residents and municipal authorities were carried out interviews semi structured with key players in the CONANP and three field trips to community guides. The identified natural attractions are the Horseshoe bay, cove San Lucas, Isla Bocanita Beach Baths, Bamocha Peninsula and Isle of ducks. The identified cultural appeal considered gastronomy, traditional medicine, crafts, customs and traditions. Two paths are proposed by the Laguna maritime lasts 3.5 hours, the Earth is Bamocha Peninsula lasting 3 hours. It is indisputable Agiabampo the potential to develop alternative tourism project due to its geographical location and natural and cultural attractions are there, allowing preserve and create jobs in the community.